AlScene.com might live and breathe online, but the innovative and irreverent team know that in Ramadan, TV reigns supreme. Working with MO4 Network's team of in-house developers, AlScene.com presents the region's first Custom Ramadan TV Schedule Generator. With just four simple clicks, the seasonal feature will create a unique schedule, customized to each user's preferences and the times of day they're free to watch.

"As digital content veterans, MO4 Network puts its full weight behind innovation in an ever-changing media landscape. With AlScene.com's Custom Ramadan TV Schedule Generator, the Arabic platform provides a unique bridge between online and traditional media. By leveraging the popular online quiz format and applying it to the pinnacle of popular culture in the Middle East, the feature plays into the global trend of individuals choosing the content they consume," explains Dalia Awad, MO4 Network's Innovation Director.

The Custom Ramadan TV Schedule Generator puts user experience at the heart of unique point of interaction between AlScene.com and its readers. After clicking four simple responses – when you're free to watch, which are your preferred genres, who are you favourite actors and which shows you've liked in the past – the feature quickly creates and displays a customized schedule, complete with all show details, and lets each download their bespoke guide to save and print.

With up to 40 new shows to catch, Ramadan TV viewers are known to carefully create their own handwritten watching schedules, flipping from one channel to another to consume as much new content as their time allows.  With AlScene.com's first-of-its-kind generator, that's now a thing of the past.

"We're always looking for new ways to engage with our growing audience and, during Ramadan, there's no better way to connect with regional readers than through the medium of new, shared TV programming. The individual schedules generated by AlScene.com contain full information on each show, organized to fit the personal schedules and taste of each user. The schedules also allow users to watch online and find out more about the cast. For traditionalists, a fridge-friendly, printable version is also immediately downloadable." says Ranya Owieda, AlScene.com's Managing Editor.


ABOUT MO4 NETWORK

MO4 Network is a leading creative and media agency, setting the standard for digital content creation in the Middle East since 2012. Having grown from a team of four siblings fighting over who gets the nicest chair to over 120 never say die individuals across offices in Cairo and Dubai, today we fuel three of the region's biggest content platforms – AlScene.com, CairoScene.com and CairoZoom.com - and handle over 160 clients including some of the world's most powerful brands.

Born of the social age, MO4's cutting-edge creativity, authenticity, fun and free-spirited fearlessness, has resulted in innovative campaigns, which have piqued the public's excitement and enticed them into engaging in record numbers.

Ours is a unique and disruptive holistic model in which all-creative resources, from production (we have our own in-house photography, videography, sound and recording studios) to fashion, PR, branding and design are nurtured entirely in-house. This allows for a veritable tsunami of ideas to be dreamed up and executed daily, with the speed, immediacy and reactivity necessary to make the new world go round.

 

ABOUT ALSCENE.COM

With the massive success of CairoScene.com – Egypt's first and foremost English-language digital lifestyle publication – MO4 Network unveiled AlScene.com in February. Taking the fearless and irreverent tone that makes CairoScene unique, and the teams' experience and intuition with engaging young, dynamic Egyptian audiences, AlScene is an Arabic culture and lifestyle online magazine reaching new readers which are currently underserved when it comes to Arabic content. 

In a short few months, the platform has grown to garner thousands of unique views daily, while it's social media content and presence reaches millions on a regular basis. 

 

Source: MO4 Network