Category: Corporate World

AW Rostamani Shift Car Rental, in partnership with India’s SelfDrive.In announces the launch of, the most comprehensive self-drive car rental portal exclusive to the UAE. The partnership sees become the first Indian self-drive car rental company to kick start operations outside of India with a planned roll out of 2000 cars in the UAE and a launch in the neighbouring countries covering the major GCC region.

Via the web portal , the company has launched a list of services, in the aim of serving a wide variety of customers including, “Express Booking” for quick reservation with rentals starting from AED49 per day, “Micro Lease” for on-demand short term rentals starting at AED999 per month and “One Way Rentals” allowing clients to rent cars between Abu Dhabi and Dubai.

Announcing the launch, Ashish Nanda, Senior General Manager, AW Rostamani Shift Car Rental said, “In line with Dubai’s Smart City strategy and The Dubai Happiness Agenda, we have partnered with to bring in high end technology via Web, App & PWA allowing users to reserve cars via mobile/tablets without having to download the app. The launch sees customers’ on demand needs for transportation met with ease as bookings can be made via online or via the app in just a few clicks.

Ashish Nanda added, “With a fleet of 2000 cars and over 35 different car models to choose from, customers have an array of options available to them.

 Elaborating on the scope of the partnership, Soham Shah, Founder & Director, Pinewoods Technology Services Dubai (holding company of, said, “The UAE is an extremely mature market with  high potential for on-demand self-drive rentals and leasing. The company has plans to aggressively invest in the future driven “Smart Mass Mobility Technology” platform (SMMT) which also aligns with the Dubai Smart City vision of incorporating electric cars for clean energy, smart cities and self-driving cars for safer passenger transportation, a vision also shared by Shift.

The introduction of in the market comes at a time where the car rental share in the UAE is the second largest within the Middle East. Initially driven by on-airport car rental services, the rise of businesses and working Emiratis has seen an increase in short term and long term car rentals in the country. provides flexible rental hire options, which include hourly to yearly lease agreements.


About AW Rostamani:

Founded in 1954 by Abdul Wahid Al Rostamani, the AW Rostamani Group was established in Dubai, UAE with the vision of enriching the customer’s life experience by introducing innovative products, services and solutions into the market place. Today AW Rostamani Group is one of the Middle East’s leading and reputable organizations with over 3,800 employees and a turnover of US2 Billion across diverse industries including Automotive, Real Estate, Interior Fit Out, Lighting Solutions, Retail, and IT with strong presence in the UAE, Saudi Arabia and India.  Arabian Automobiles, one of AW Rostamani Group’s subsidiaries, is the sole distributor of Nissan, Infiniti, and Renault in Dubai and Northern Emirates. AW Rostamani Group also distributes prominent brands across the UAE.


About “SelfDrive”

The Parent Company SelfDrive.In is India’s pioneer in the self-drive car rental space. It is a 100 percent owned subsidiary of PINEWOODS SERVICE CORPORATION, India’s leading Corporate Car Leasing and Car Rental Company. The company was incorporated in the FY 2005 and is the only company that focuses on this Innovative business model of allowing its customer to rent a car for Short Term and/or Long Term Lease, Weekend Gateways on a self-drive basis.

SelfDrive.In is an e-commerce platform which allows the client to rent a car on demand online & pay directly via the payment gateway. The unique E- Commerce website has helped over a million people, traveling across various cities with online spot booking, Car Confirmation & Payments transactions.


Source: Hill+Knowlton Strategies