Pirelli, one of the symbols of Italian industrial excellence, has been turning heads as well as cars at the 2017 Dubai International Motor Show, with its iconic P ZERO and P ZERO Colour Edition tyres appearing on some of the world’s newest and fastest models on display at the Dubai World Trade Centre (DWTC) this week.

The Pirelli P ZERO Colour Edition is aspecial made-to-order ultra-high performance tyre featuring a sidewallin striking colours including the brands signature yellow and red, and also in an eye-catching blue, which was unveiled earlier this year, and the P ZERO is a unique product that combines Pirelli's knowledge gained from competitive Motorsport with the brand’s strong alliance with the top car manufacturers, granting the perfect fit for the performance of each car.

And Pirelli tyres have been marking their mark at the Middle East’s premier automotive event in Dubai this week, appearing on leading vehicles from the likes of McLaren, Porsche, Jaguar, Infiniti and more.

Carlos Milani, Managing Director Pirelli, Middle East and India, said: “Pirelli is the symbol of luxury and prestige and it great for the brand to be seen on so many world-class cars at the Dubai International Motor Show, which attracts so many automotive industry leaders and serious car buyers from around the region and beyond.”

Here’s a pick of the cars carrying the famous Pirelli tyres at the show:

Project Black S by Infinti

The Pirelli yellow P ZERO colour edition was seen on the super cool Project Black S by luxury Japanese car maker Infiniti, with the yellow sidewall, providing a striking contrast to the shiny silver of the cars bodywork.

McLaren ‘Black and Gold’ 720S

Many people’s car of the show, the striking ‘Black and Gold 720S’ is a Dubai-inspired vehicle from supercar giant McLaren with Arabic calligraphy of “life is measured in achievement, not in years alone” – a quote by McLaren founder Bruce McLaren - on its rear spoiler. It looked even more impressive with P ZERO treads on.


The cars on display on the Italian brands were displaying loyalty to their compatriot with P ZERO boots on.

Ferrari Portofino

Enjoying its regional debut at the Dubai International Motor Show this week, the latest model from Ferrari looked resplendant in its P ZERO shoes.


Like Pirelli, Jaguar Land Rover is a brand that is synonmous with high performance, style and prestige so itwas a natural fit for several of Jaguars latest models to be seen on top of sleek P Zeros.

Italdesign Zerouno

This custom-made car by Italdesign Automobili Speciali, grabbed plenty of attention from show visitors throughout the show and looked very impressive featuring P ZEROs.


About Pirelli:

Founded in Milan in 1872, Pirelli has become one of the world's largest tire manufacturers in its 144 year history, with a focus in the high end range. Through its commitment to R&D, its products are synonymous with Italian excellence in the world, where Pirelli counts 20 tire factories - including the US plant of Rome, Georgia - and a commercial presence in 160 countries. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marque championships around the world.


Source: MCS Action