800PIZZA®, the brand synonymous with authentic and traditional Italian pizza, has announced a new franchise deal.  Adding to its portfolio of twelve outlets currently in operation across the UAE, the newest outlet serves to further grow the brand’s presence in the region, and achieve its goal of having 15 outlets in operation by 2020.

The single unit agreement was made with FIA Holdings Limited, which will be responsible for developing and operating the newest 800PIZZA® outlet. Located within the rapidly growing Al Qudra area, The Sustainable City, this will mark the brand’s 13th outlet across the UAE in just 11 years.

Alessandro D’Ubaldo, founder of 800PIZZA®, expressed his enthusiasm about the new franchise and the brand’s growing presence. “It is a testament to the strength of the 800PIZZA® name,” said D’Ubaldo. “It is evident that the current market conditions are challenging to any business, but we’re still going strong, and growing. Now, thanks to this new agreement with FIA Holdings Limited, we’ll be bringing the authentic taste of Italy to a new area of Dubai.”

Since its inception in 2007, the brand’s consistency - using only the finest Italian ingredients to create authentic Roman pizzas baked to perfection in Italian-made, wood-fired ovens - has resulted in it being a household name in across the UAE.  The strength of the business is also bolstered by its incorporation within the Belhasa Hospitality group.

D’Ubaldo says that the key to a successful operation is to source strategic locations with a promising customer base, and that the business’ franchising program has been tailored to meet today’s conditions and demands.  “Considering the high profile of the brand, the franchising fees and running costs are reasonable, with extensive operational and marketing support included.  These days it’s also possible to find great locations at a better cost,” he explains.

800PIZZA® is dedicated to offering the best and most authentic Italian pizza in the region. The insistence on using the best ingredients Italy has to offer ensures that the food is not only bursting with flavour but healthy as well. From the Italian plum tomatoes that are rich in anti-oxidants to the buffalo mozzarella, filled with calcium and protein, every key ingredient is a source of good energy and vitamins. It’s this level of quality along with the exceptional customer service that has resulted in 800PIZZA® being voted a UAE SuperBrand for many consecutive years.


Source: Q Communications