Leading international business communications consultancy Instinctif Partners Middle East is consolidating the expansion of its service offering, by launching a new Content & Creative practice, responsible for advising on, developing and producing creative content across platforms and events. Its capabilities extend to Branding & Design; Content Development; Corporate Reporting; Creative Consultancy; Digital; Experiential Events; and Film & Animation. The establishment of the new practice follows an exceptional year of growth for Instinctif Partners Middle East, during which revenue increased by 58%.

The Content & Creative team comprises Febin Varughese and two new hires – Pablo Alday as Consultant and Abdul Mateen as Graphic Designer. The new practice will complement those of Financial Services & Capital Markets, Public Policy and Corporate Communications. The practice area has been introduced following a successful first quarter of 2018, with seven annual reports completed in both English and Arabic, along with one sustainability report, two films and three websites. These projects were delivered for NBK in Kuwait; DFM, ENBD REIT and RAKBANK in the United Arab Emirates; and Mobily, MEPCO and Tadawul in the Kingdom of Saudi Arabia.

Samantha Bartel, Managing Partner of Instinctif Partners Middle East, commented:

“Our new Content & Creative practice caters to the growing demand for high-quality content in the Middle East market, especially to support Investor Relations and Financial Communications. Through the medium of storytelling and imaginatively using a range of platforms and channels, we can deliver the right communications strategy to effectively connect with audiences and deliver a compelling investment case. This is achieved by the generation of big ideas, impactful messaging and powerful design, engaging audiences and encouraging a change of perception or behaviour.” 

Pablo Alday joins Instinctif Partners as a Consultant. He brings over 16 years of international experience including in Europe and the Middle East. He has previously worked in retail property and the real estate market, as well as food and beverage. Pablo joins Instinctif Partners from leading real estate management company Group 7 Properties in Dubai. He is an Executive MBA holder from IESE Barcelona, Spain.

Abdul Mateen is a proficient Arabic and English Graphic Designer with a 15-year track record in the advertising and media industry. Previously, Abdul worked for Fineline Advertising Agency in Dubai for 12 years as an Arabic Graphic Designer. Abdul has completed DTP software training from Computran Academy of System Technologies in New Delhi and  design courses for Arabic, English, Hindi and Farsi.     

In 2017, Instinctif Partners developed and produced more than 50 Annual Reports for clients globally, across a broad range of sectors including Energy, Financial Services, Food & Beverage, Hospitality, Manufacturing, Mining, Retail and Telecommunications. In addition to printed reports, the strategic communications consultancy produces a wide range of online versions.

Globally, Instinctif Partners has won numerous awards during the past three years for both its print and digital annual reports, including the Moscow Stock Exchange Annual Report Competition’s categories of ‘Best report in the telecom sector’, ‘Best strategy and investment case’, ‘Best corporate governance’ and ‘Best retail sector report’. Accolades also include Corp Comms Awards – Best Annual Report (unlisted) for UK Power Networks; Moex Awards – Best Annual Report for EuroChem; and a trio of Corporate and Financial Awards including Best Online Report (unlisted) for AGCO, Best Online Report (AIM/Small Cap) for Creston and Best Printed Report for EuroChem. Leading international clients include Almarai, Biofrontera AG, Caledonia Group, EuroChem, Lenta, PZ Cussons and San Leon Energy. In 2017, Almarai, one of Instinctif Partners Middle East’s clients, ranked in the top three Annual Reports at the Middle East Investor Relations Association Awards.

Instinctif Partners’ areas of expertise include capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research.  The international consultancy operates from 20 offices across 10 countries. Instinctif Partners Middle East is headquartered in Dubai, serving clients across the GCC and MENA region.


Source: Instinctif Partners