Acronis, the global leader in new generation data protection, today announced the appointment of Steve Goh as Vice President/GM of Sales for Asia-Pacific & Emerging Markets. In this role, Mr. Goh is responsible for deploying and executing Acronis strategy, growing sales, and extending the company’s footprint in these regions.


Mr. Goh will focus on restructuring, building, and motivating teams and driving growth via Channel & Alliances Sales, as well as Direct and Enterprise Sales.

In the coming years, 50% of Acronis total revenue is expected to come from Asia, already supported by strong sales indicators, rapid adoption of Acronis cloud throughout the region and partnerships with leading distributors, including Tech Titan in China and NTS Group in Vietnam. Mr. Goh’s expertise and experience will ensure that Acronis sustains the growth momentum and solidifies the position as the leading data protection vendor in these markets.

“I am enthusiastic about the opportunity to be part of an exciting journey to continue the great work and foundation that the leadership team has laid down to position Acronis as the market leader,” Steve said.

Mr. Goh comes with 25 years of experience in the IT industry holding several senior management positions in sales and marketing. He brings along great experience driving business growth across Enterprise, Small Medium, Public Sector, OEM and Retail business segments. Steve was based in China, driving partner ecosystem and helping companies to grow in Greater China region. He also held position of Dean at Microsoft China University, growing the talent pool in China, and helping the company be successful as part of China’s growing economy.

Over the past 13 years, Mr. Goh worked for Microsoft Asia, being responsible for a number of portfolios in the Enterprise, SMB, and, OEM segments in Singapore and China, consistently exceeding sales targets by developing and adopting new programs, streamlining partner management and increasing partner satisfaction.

“Steve’s appointment demonstrates our commitment to hiring top-notch talent to support our growth plans in Asia. His vast experience in identifying opportunities and taking strategic steps to achieve business goals will ensure the company’s success in the coming years. Steve has a proven track record of building world-class teams, ensuring that we deliver world-class products, support and service to all our customers,” said Serguei Beloussov, Co-Founder and CEO at Acronis.

Mr. Goh is replacing Jan-Jaap Jager, who has moved to a new role within Acronis, details of which will be announced separately.


About Acronis

Acronis sets the standard for New Generation Data Protection through its backup, disaster recovery, and secure access solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and safe backups of all files, applications and operating systems across any environment—virtual, physical, cloud and mobile.

Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 145 countries. With its more than 50 patents, Acronis’ products have been named best product of the year, and cover a range of features, including migration, cloning and replication.


Source: CommuniGate Middle East