The Washington DC based Brand Experience agency RedPeg has launched in the Middle East as part of their expansion plans.

Under a new partnership, RedPeg Middle East will join the stable of marketing and media businesses that belong to W Ventures. This includes out-of-home media specialist Hypermedia LLC, digital content and integrated solutions Digitall LLC and digital printing, installation and maintenance experts Printlink LLC. W ventures has also partnered with Rely Industries FZCO since 2004.

In the US, RedPeg have created brand experiences for clients ranging from the Government of Texas to tech giant Amazon. To promote the game Assassins Creed at Comicon, RedPeg turned the streets of San Diego into a huge Victorian London assault course for fans.

CEO Brad Nierenberg who founded the award-winning independent agency 23 years ago said: “We are delighted to offer our services to clients across the MENA region as we see huge potential here for true brand experiences. Events are typically one-off passive displays of information, but we produce unique, immersive, interactive customer experiences that really engage people and leave a lasting impact.”

RedPeg ME will be led by newly appointed Managing Director Ghada El-Kari who has held senior marketing and communications positions at Tiffany & Co., Porsche and Promoseven Weber Shandwick.

El-Kari commented: “I am delighted to become part of the RedPeg team as it is a unique proposition for the region. Our process is a marriage of creativity and data enabling us to create brand experiences that always lead to tangible business results. We believe that deeper engagement leads to better sales.”

W Ventures Chairman and CEO Habib Wehbi said: “We are delighted to welcome RedPeg ME to our family of brands and see it as the perfect fit to our group that can now confidently provide a single solution that ranges from concept to build to promotion.”

RedPeg ME will service clients from all industries including Government and Retail and can offer their unusual twist on everything from large scale experiences to small scale product launches.

RedPeg ME will be based in Boutique Offices, Media City, Dubai, in the W Ventures group headquarters.


Source: Four Communications