Manchester United has announced a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim that will have a key focus on the Middle East.

Renowned for their superior lens technology and premium collections, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from their sun and optical ranges.

Superstar players such as Paul Pogba and goalkeeper David De Gea have already taken delivery of their sunglasses.

Manchester United is hugely popular in the Middle East and have made regular trips to the UAE and KSA – most recently for warm weather training in Dubai.

Maui Jim is also a leading brand in the region with outlets across the UAE, KSA, Oman, Bahrain, Qatar and Kuwait.

As part of the agreement, Maui Jim eyewear will be available to fans in the Old Trafford Megastore from 26th February. They will also celebrate the partnership by launching a co-branded eyewear collection designed with fans in mind later this year. 

Manchester United’s Group Managing Director, Richard Arnold, said: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world.

“I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”

Maui Jim’s VP of Global Marketing, Jay Black, added: "We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family). For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.

"This collaboration gives us the chance to spread our “Aloha Spirit” and communicate the importance of wearing high quality technical eyewear.”

Founded more than 30 years ago in Hawaii, Maui Jim is recognized for unparalleled “Aloha Spirit”, superior customer service, and industry-leading patented PolarizedPlus2® sunglass lens technology. Now also available in everyday glasses as well as sunglasses, Maui Jim is a true lifestyle brand that complements all lifestyles and activity needs.


Source: Seven Media