Hyundai has revealed details of its New Generation i30, emphasizing the new model as the DNA car that represents the core of the Hyundai brand. The New Generation i30 is Hyundai Motor’s answer to changing contemporary values and customer preferences toward technology driven solutions, individuality in style and flexibility.

 

The New Generation i30 delivers great value to single people, families, young and old. It is a smart and rewarding choice for those seeking an appealing design, an efficient and dynamic ride and a comprehensive safety package.

“Hyundai has listened closely to customer needs in developing the i30, creating a car that is accessible, with appealing design, innovative technology, and which is great to drive,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “This is a car for everyone, offering advanced features, including the most up-to-date infotainment and connectivity, and the latest developments in vehicle safety. It includes everything that today’s customers expect, and more.”

The New Generation i30 democratises technology with connectivity features such as Apple CarPlay, Android Auto and wireless charging to enhance smartphone operation and functionality while driving. Latest active safety features such as Autonomous Emergency Braking, Smart Cruise Control, Lane Keeping Assist System, Driver Attention Alert and Blind Spot Detection increase passenger comfort to enjoy the ride with the New Generation i30 even more.

With a commitment to offering stylish looks as well as effortless practicality, the New Generation i30 further evolves Hyundai’s design language with precise and tensed lines, refined rich surfaces and a sculpted body to create a timeless and confident appearance.

“Our designers are driven by passion and enthusiasm bringing pride and joy to Hyundai owners. You see and feel this new spirit in the New Generation i30 – it is a proud statement,” explains Peter Schreyer, President and Chief Design Officer at Hyundai Motor Group. “With the New Generation i30 we are introducing our newly developed front grille: we call it the Cascading Grille. It will become the new identity of Hyundai.”

The development engineers of Hyundai Motor Europe’s Technical Centre in Germany enhanced the driving dynamics of the New Generation i30 in a rigorous testing programme throughout Europe and on the famous Nürburgring Nordschleife. The highly rigid and light body with 53 % Advanced High Strength Steel delivers the base for good ride and handling characteristics and combined with a 10 % more direct steering and a newly developed chassis the driver can enjoy dynamic driving abilities without compromising high levels of comfort.

International markets will be offered a choice of advanced powertrain options, with a line-up that includes downsized turbocharged engines to enhance efficiency and responsiveness.

A Family of Cars

The New Generation i30 is more than just one model. It will become a family of unique products united by a timeless and balanced design coherent for every body type. The family offers the right car for everyone - for the ones looking for elegance or the ones looking for exhilaration. The New Generation i30 family will feature the first high performance model under Hyundai Motor’s N brand going into production in 2017.

Designed in Hyundai Motor Europe’s Technical Centre in Rüsselsheim, produced in Nošovice, Czech Republic, and tested on the Nürburgring, the third generation i30 is built on the infrastructure that Hyundai Motor has developed over the last 25 years in Europe.

 

Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

 

Source: Wallis Marketing Consultants