General Electric (NYSE: GE) has joined the Renaissance Partners, a program by Harvard Business Review Arabia that widens access to the magazine's top quality management content. A strategic partner of the program, GE’s contribution will help provide gift subscriptions across the Arab World for individuals who cannot afford HBR Arabia’s subscription fees.

 

Nabil Habayeb, President and CEO of GE Middle East, North Africa & Turkey, said, “GE's contribution to this program is part of our commitment to empowering Arab youth in business through access to world-class knowledge and experience. There is no better option to do that than through the Arabic edition of Harvard Business Review.”

Abdulsalam Haykal, Chairman of Haykal Media, publisher of HBR Arabia, said, “Good quality Arabic content is a growth imperative. We realize the big demand on this type of content across the Arab world, and want to make it accessible to everyone that wants to read. GE's leadership in backing this vision is inspiring.”

HBR Arabia aims to address management gap in the Arab World, which hinders growth and slows down the economic cycle and reform programs. The “Renaissance Partners” brings the world's best management content to the widest segment of Arabic readers regardless of their means or spending priorities.

Readers can apply to the program through the magazine’s website: www.hbrarabic.com

 

About General Electric

General Electric (NYSE: GE) is the world’s digital industrial company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store", ​through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.

 

About Harvard Business Review Arabia

HBR Arabia is a bimonthly magazine published by Haykal Media and licensed by Harvard Business Review, which published its first issue in 1922. Its content is based on academic research in the fields of management and business, and its readership base includes C-level managers, middle managers in addition to young executives in various fields. The magazine enjoys a distinct status among management academics, executives and consultants, and is considered an international leadership and management reference. Besides, its name is associated with that of one of the best universities in the world.

Harvard Business Review has been the frequent publishing home for scholars and management thinkers such as Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Gary Hamel, Robert S. Kaplan and others. In addition to that, HBR licenses its content for publication in different languages besides English and Arabic, and these include Chinese, German, Turkish, Italian, Russian, and others.

In 2015, the Arabic version was published by Haykal Media, and it includes content from the English magazine as well as locally created content.

 

Source: Four Communications