Dubai, United Arab Emirates – March 2017 – Speaking at the Merck Fertility Conference in Abu Dhabi and Dubai, Healthcare Specialists discussed the importance of providing care that is respectful of and responsive to individual patient preferences and needs, and ensuring that patient values guide all clinical decisions.

“High-quality care for patients faced with infertility should be patient-centred.  As well as the technical components in care, human factors, in order of patient's priority have been identified as the attitude of and relationship with staff, communication, patient involvement and privacy and emotional support,”  said Prof. Mark Bowman, Medical Director of Genea IVF, Sydney and Clinical Associate Professor in the Department of Obstetrics and Gynecology of the University of Sydney.

High levels of care in patient communication and interaction, in addition to environment, ensure that patients receive the emotional support during the treatment to lesser the drop-out rates during the IVF process. This, in turn, means an increased success rate of assisted reproductive technology (ART) techniques - the tools used to achieve pregnancy in procedures such as fertility medication and in vitro fertilization.

“One such patient-centred improvement  that we will see in the near future is the launch of home hormone monitoring technology, resulting in less clinic visits for a mother undergoing ART treatment. Laboratory advances, novel applications of technology as well as online connectivity will continue to shape and drive assisted reproductive technologies, to patients’ advantage,” said Paolo Carli, Head of Middle East & Egypt for Merck.

Such technology includes an ultrasound scanner that plugs into a smartphone and also patient tracking and unique identifiers allowing for instant recognition when patients arrive in clinics and failsafe patient ID at procedure times.

“Whilst assisted conception remains a complex process, ovarian stimulation and procedures are fast becoming easier and better tolerated. Given cumulative pregnancy is the best measure of success, reducing dropout remains an imperative from a patient perspective and from a business perspective,” commented Dr. Karim El Masry, Head of Obstetrics and Gynecology in Noor Hospitals.




Source: Sept PR