Category: SME World

The International Cricket Council Academy at Dubai Sports City today announced the launch of its PowerBase conditioning facility and a new cricket training and play area, its Cricket Cage at the already world-renowned cricket venue.


PowerBase, is a purpose built indoor and outdoor conditioning facility, dedicated to athletic development and the specific physical training which is required to play elite cricket.

PowerBase was designed by ICC Academy Sport Science Lead, Peter Kelly who consulted widely with many of the globe’s leading cricket teams and sporting bodies, it includes specific areas for strength, power, speed and endurance training as well as areas built specifically for physical testing and functional training.

The days of gentle jog in preparation for a Test Match are well and truly gone, elite cricket players are truly elite athlete. At PowerBase, you’ll see fast bowlers loaded with Olympic, weights or flipping HGV tyres or batsman boxing in order to prepare them for the demands of the game.

As well as supporting the development of the professional players from overseas that train at ICC Academy, members of the ICC Academy’s successful Warriors coaching programme and the UAE National team will also benefit from the new addition, there will also be a very small number of memberships available. Furthermore, PowerBase will play a key role in the education of aspiring or current Strength and Conditioning Coaches as well as support the development of Physiotherapists.

In addition to PowerBase, the Cricket Cage is a fully floodlit, multi-use cricket space, designed for coaching, practice and games. It has been custom built to function as an 8-aside cricket ‘court’, featuring tension netting and marking to enable indoor-league style cricket outside. Alternatively, the space can be converted in up to 6 practice net lanes for batting, bowling and coaching. It is aimed at local teams and players that want to play games in the huge range of ICC Academy leagues and tournaments as well as people that simply want to practice and improve.

Dubai Sports City President, Khalid Al Zarooni said: "The unveiling of PowerBase and the new Cricket Cage today represents a great addition to our existing word class facilities at Dubai Sports City. Within the Sports Village, we are proud to have the finest training areas that cater to all levels of ability. Whether you are starting out on your sporting journey or a high performance professional we have something for you.”

"The ICC Academy is an integral part of Dubai Sports City, and with such a strong passion for cricket in Dubai and UAE, we want to provide the very best of training and match facilities. The brand new facility will enhance our existing offerings and provide everything a cricketer needs in one place."

Having put the finishing touches to the venue very recently, the PowerBase facility has already welcomed a host of top class players and teams in the last month.

Recent visitors included a select group of English First Class County players who undertook an intensive pre-season conditioning camp at the venue. As a result of the quality of the set-up and resources on hand, ICC Academy was able to pass them back to their County sides for the upcoming English First Class season in better shape than ever before, along with the data to back it up.

Maqbul Dudhia, General Manger, Sports and Events Business, Dubai Sports City said: “This is a phenomenal space for cricketers from all over the world to use and importantly from the local community here in UAE. We have made sure that leading cricket authorities from across the globe fed into the development process and we are very happy with the results and can’t wait to see all levels of cricketers make the most from the outstanding new facility.”

ICC Academy Manager, Will Kitchen added: “ICC Academy’s primary role is to improve performance for cricket players, whatever their level or ability. PowerBase and the new Cricket cage provides us with yet more tools with which we can do that, enabling us to further support not only players and teams, but also the coaches and support staff that work with players through our education programmes based out of there.’’

“I think what we’ve created enables us to diversify our offering even further. We host the best players in the world, they will thrive in the PowerBase and fine tune the physical skills they need to perform on the world stage. Our Cricket Cage represents another level of support to the local cricket community, a space for players to improve and practice, as well as thrilling environment for teams to compete in, this year we expect to host over 600 teams playing ‘indoor’ league style cricket and the Cricket Cage has grown our capacity to do so significantly”

Whilst PowerBase will be used regularly by high-performance teams from around the world, there will be weekly conditioning sessions for members as well as a limited number of private memberships available. The Cricket Cage is available to hire to individuals and teams and host weekly coaching sessions as well as weekly leagues.


About Dubai Sports City

Dubai Sports City (DSC) is a 50-million square feet mixed use development that is the world’s first integrated purpose-built sports city. The development is being built around five major sports venues and features a series of major sports academy facilities.

Among the star attractions are the 25,000-seat capacity Dubai International Stadium which has staged more Twenty20 International cricket than any other venue in the world; an 18-hole championship golf course, The Els Club – Ernie Els’ first golf course design concept in the Middle East – that hosted the Asian Tour’s 2014 finale, the Dubai Open, together with its state-of-the-art Clubhouse including multiple dining options; the International Cricket Council (ICC) head office and the ICC Academy with its state-of-the-art indoor and outdoor facilities, including two floodlit full-sized ovals: the Dubai Sports City Sports Village that includes a full-sized FIFA-approved indoor football pitch (believed to be the only one if its kind in the UAE) within the Indoor Dome, which is home to Spanish Soccer Schools runs by former Real Madrid and Spain legend Michel Salgado and includes outdoor grass and artificial turf pitches; Fit Republik, with the only permanent fully Olympic-equipped gymnastic arena in the UAE and an Olympic-sized swimming pool; and the Butch Harmon School of Golf, with world-leading coaches and facilities.

The Victory Heights golf course villa community, set on the fairways of the prestigious Els Club golf course, is thriving and expanding with the addition of an eighth community, Fortuna Village, and also located in DSC are the Bradenton Preparatory Academy, an American curriculum school managed by GEMS Education that has been open since 2009, the Victory Heights Primary School and two Wonder Years Nursery schools.

Access to Dubai Sports City is now easier than ever along the Hessa Street extension and public transport includes the F29 bus that runs to and from the Mall of the Emirates.


Source: Seven Media