SME World

BR Communications, a PR Consultancy operating in the Middle East region has gained valuable insight into the evolving PR industry during its years of operation. One of these insights, the Dubai-based company has been surprised to note, is the momentum that Small and Medium Enterprises (SMEs) are gaining in the PR industry in comparison to Multinational Corporations (MNCs).

Renowned for its fitness innovation and excellence at bringing in world-class fitness facilities to the UAE; Fitness First Middle East, one of world’s leading fitness brands, reiterated its commitment towards fitness for everyone, with the launch of yet another exclusive and ‘Ladies-Only’ gym at Bawabat-Al-Sharq in Abu Dhabi.

The United Arab Emirates (UAE) continues to serve as a hub for business innovation with a new study showing that the number of LinkedIn members noting entrepreneurship as their core job function nearly doubled in the past year. Moreover, the UAE is gaining the highest percentage of LinkedIn members identifying entrepreneurship as their job function from other countries within the Middle East.

Yasmin’s Body Image for A-Tone, a lifestyle fitness lounge that embraces positive body image building, launches for the first time in the UAE with Bollywood celebrity fitness formula from A-list celebrity trainer Yasmin Karachiwala and founder Anjali Chandiramani. Providing bespoke services in its 3,000-sq ft lounge, A-Tone is set to bring the most effective trends in weight-loss, health and fitness to the UAE. A-Tone launches its concepts of Body Image Pilates, a Bollywood celebrity fitness secret, by Yasmin Karachiwala and Cross-cuit, an innovative spin on holistic training by Anjali Chandiramani.

Saudi Arabia recently issued its ambitious Vision 2030, which revolves around the three pillars of a vibrant society, thriving economy and ambitious nation. While economic diversification and streamlining efficiency are indeed critical for the country’s future, Saudi nationals will ultimately be responsible for implementing these strategic changes and accomplishing the vision’s goals. Therefore, developing human capabilities should be viewed as a required foundation for successful change rather than a desired outcome. In order to maximise the success of the Vision 2030, Oxford Strategic Consulting recommends that Saudi Arabia focus on building human capabilities around leadership, engagement and well-being.