SME World

Less is more’ seems to be the new mantra in the UAE as residents choose to downsize materialistically and embrace a more de-cluttered approach to life. This is in line with a growing global trend which is seeing a shift towards ‘living light’; the LA Times reports that US households contain, on average, an astonishing 300,000 items, from paperclips to chairs. With so many possessions taking up valuable space in people’s homes, it’s no wonder that the UAE’s residents are following suit and shedding superfluous items.

Mattel Play! Town, a fun-filled ‘eduplay’ attraction for children between 2 and 10 years, opened doors today at CITY WALK, Dubai’s urban living destination by Meraas.

Dubai’s latest aqua park, Splash ‘n’ Party, has opened and is enthralling kids of all ages with its unique fun-filled array of water-based play activities.

Dubai resident and Malaysian entrepreneur owned Zen Productions launches FoodAddict, first TV show in the Middle East, promoting Malaysian cuisine in the region. Aired on Zee TV Middle East, the show aims at catering to the 25 million multicultural tourist arrivals in Malaysia every year, which is home to a distinctive palette and a tapestry of flavours. Produced single handedly by Zenofar Fathima, CEO, Zen Productions, her main purpose is to introduce to the Middle East the rich flavours and cooking traditions of the multi ethnic country. Launched on April 6, 2016 in the presence of Malaysian delegation, top UAE Entrepreneurs and dignitaries, along with well know Indian celebrities, the prime motive of FoodAddict is to explore Malaysia, a country that offers families and other travelers with a plethora of interesting offerings. is empowering a new wave of entrepreneurs to make money from home by creating and selling just about anything through its intuitive e-commerce ecosystem.