Sony Middle East and Africa FZE in partnership with Jumbo Electronics Company Ltd LLC and Kansas Digital Trading Company LLC today inaugurated Sony’s first dedicated camera store in the Middle East region.  The new KANSAS – Sony Camera Store Partner outlet is located in the Mall of the Emirates (MoE) and is designed to cater to the rapidly shifting preference for Sony’s range of industry leading Alpha mirrorless cameras, lenses and fixed lens RX series cameras, among professional photographers and photo enthusiasts in the region.  

The new KANSAS – Sony Camera Partner Store will showcase the entire range of Sony’s latest cameras, lenses and accessories. It will also carry essential non-Sony photography accessories that best complement the Sony equipment and meet the exacting requirements of the photography community. The store features a shooting area where customers can get a hands-on feel of the latest cameras and accessories and test their performance. The store will also provide sensor and lens cleaning services, after sales support and collection for repairs. Customers at the KANSAS store will be able to enjoy an exclusive “10 days only” special offer of a 15% discount on Sony Interchangeable Lens Camera (ILC) Body, RX Cameras, 4K Handycam and 4K Action Cam.  Lenses & Digital Imaging Accessories will have a 25% Discount.  This offer is valid 22nd March - 31st March 2018. Furthermore, first 50 Customers* will get a Profoto Collapsible Reflector M (80cms) worth approximately AED 330.

Speaking at the inauguration, Taro Kimura, Managing Director, Sony Middle East and Africa, said: “Sony’s industry leading innovations in Digital Imaging technologies like processors, sensors and software algorithms and their rapid deployment in our cameras has made Sony the go to brand for photography and videography professionals and enthusiasts.  We are delighted to open a dedicated store where these discerning customers can check out the extensive range of Sony cameras, lenses and accessories, along with accessories from other photography speciality brands”.  

Samim K. Qayom, owner of Kansas Digital, commented on the partnership: “We have been in the camera business for 23 years and know the requirements of the photography community.  The new KANSAS - Sony Camera Store in the Mall of the Emirates will have our most skilled and knowledgeable staff provide complete photography solutions that will include a customised selection of products from Sony’s extensive range of digital imaging equipment and best fit accessories from other companies”.

“A dedicated camera store that caters to the specialised requirements of sophisticated camera users is the need of the hour. This new store will further strengthen the rapid gains Sony has achieved in customer preference and market share in the exacting digital imaging business. The specialty services provided by Kansas – Sony Camera Store Partner complements Jumbo Electronics operations as a leading distributor and retailer of consumer electronics and we strongly support this initiative” Atul Joshi, Director of Jumbo Group said.

Among the key products that will be showcased at the new store are the full frame mirrorless cameras ILCE-9, ILCE-7RM3, ILCE-7RM2, ILCE-7SM2, premium E-mount APS-C camera ILCE-6500, fixed lens cameras DSC-RX10M4, DSC-RX100M5, as well as the FDR-AX1 and FDR-AX700 4K Handycam video cameras. Lenses available will include the top of the range Sony G-Master SEL100400GM, SEL1635GM, SEL2470GM and SEL70200GM, Zeiss and Sony G-lens. Studio lights from Profoto, drones from DJI, tripods from Manfrotto are some of the non-Sony products that the store will carry.

The KANSAS – Sony Camera Store Partner is located at Level 1, Mall of the Emirates. The store operating hours are 10 AM to 10 PM Sunday to Wednesday and 10 AM to 12 AM Thursday to Saturday. Lenses and sensor cleaning services will also be available at the service desk in the store.


* Applicable on all purchases of 4K Handycam, RX & ILC Camera’s & FE Lens ONLY. Not applicable for Non-Sony & Accessory purchases.


About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centres reinforces Sony’s presence in key markets in the region.


Source: BPG Cohn & Wolfe