BenQ, the No.1 DLP projector brand outpaced its sales numbers in Q1 2018 in 4K projector segment in the Asia Pacific, Middle East and Africa region. With overall achieved market share of 41.8%* in these regions, top contributors to the score came from Middle East regions like Saudi Arabia with 40.30% and UAE with 44.30% in the 4K segment. The brand performing to its best, offering a unique Cinematic Color technology experience to customers has led to the unprecedented growth.

Manish Bakshi, Managing Director at BenQ Middle East & Turkey said, “Our performance this quarter is a combination of the hard work of our team and the trust the market has shown in us. It serves as an incentive to continue pursuing excellence and innovation. I think what truly set BenQ apart was its attention to detail and trademark innovation that made every projector the ideal fit for all its consumers. We wanted to make the 4K HDR viewing experience as nuanced as possible by adding state of the art features. Our projectors have continually aimed to provide an experience that brings the magic of colour, picture and sound within the compact box.”

The 4K projector segment has seen trademark BenQ technology and is no wonder that it has become a world leader. Its impressive range comes with Cinematic Colour technology, true HDR imagery and clarity that enlivens any visual and genuinely planted them firmly as product and market leaders. “BenQ recently launched the best sports-viewing 4K projector TK800 with exclusive Sports & Football mode, HDR quality and vivid colors to make match viewing total fun for every sport enthusiast,” added Manish.

The BenQ 4K projectors encapsulate a range that has been designed keeping in mind the various market segments. A dedicated sports mode for sports enthusiasts, clear picture for cinephiles, a utility for educators and convenience for home users. With their innovative technology that combines function with comfort, it is no surprise that the markets recognise the value they represent. With a consistent performance globally, they have established themselves as leaders in their segment.


Source: Absolute PR