Category: Technology

The Art of Marketing has been constantly changing, evolving and adapting itself to the changes in technology and consumer reactions to it. From looking beyond usual channels to Digital Marketing, the industry did witness a substantial transformation. However, Location Based Marketing (LBM) seems to have changed the rules of the game forever and is growing at a faster pace than even most brands can keep up with. There however are certain trends that seem to be probable and are likely to evolve further.


And if two billion consumers across the globe are to get smarter with a smartphone in 2016*; here’s what it means for brands to know, who are already strategizing for the upcoming year:

  1. Gamification – There are vast creative possibilities involved in LBM Gamification. Depending on the market size and company budget; small firms will experiment with product gamification creating winning products that will evolve into addiction. Whereas, for mid-sized companies, the objective of using this tool will remain to attract potential new customers within a target audience.
  2. Investment in Mobile Apps - More and more brands will be seen engaging their audiences through mobile apps. A harmonious marriage between mobile apps and LBM will definitely prove as an edge over competitors. Not only is the investment opportunity lucrative enough but will also provide brands to interact with its consumers at a more personal level.
  3. The re-emergence of SMS - Indeed, SMS is taking LBM on mobile platforms to a new direction. Thanks to geofences which are virtual boundaries around a specific place, brands can push SMS messages to potential customers in a geotargeted way. As soon as customers enter the geofence, they receive offers and deals via SMS that correspond exactly to the location that they are in; thus attracting attention in a precise way.
  4. Indoor positioning - Indoor positioning is the “next billion dollar market” as per Forbes When users are indoor, GPS positioning loses its accuracy. But with wifi and blue-tooth technology, it is now possible to track footsteps inside a building. Using such systems, brands can send promotions to customers the moment they walk past the product with a hyper-local precision. Well, in this case marketers can think of several locations based apps, which offer detailed review of eateries, retail stores or entertainment zones. Consumers often rely upon these bits of information to take the final decision.
  5. Integration of different types of location based services – This will set the ball rolling to enhance consumer interaction as well as engagement. Elements of reality augmented with elements of location based marketing will integrate well enough to churn out compelling and addictive involvement of consumers to relive the experience again and again.

These are some of the top location based marketing trends, which are going to further advance in 2016 and will continue to be on the top of the charts even after that. Which one do you have in mind?


Source: Matrix Public Relations