Digitisation is dramatically changing the way the world consumes services and purchases products. However, telecommunications companies have remained largely untouched by this transformation. While some areas of the telco sector are slowly moving toward digitisation, the actual customer experience with telecommunications companies has changed very little over the past 15 years.

Internet-of-Things (IoT) spending for manufacture-related processes in the Middle East and African region (MEA) is poised to increase by 16 per cent Year-on-Year (YoY) starting 2016, running up to a total of over USD1.22 billion, according to a recent report from the International Data Corporation (IDC), a leading market, research, analysis and advisory firm. The study reveals that a major factor to this growth is the continuous demand for fast-moving consumer goods in the region, which has encouraged manufacturers to invest largely on efficiency-building smart technologies to increase productivity and enhance efficiencies. In line with this, the Sharjah Tatweer Forum (STF) has pointed out the significance of IoT, which plays an important role in the move to help advance and promote entrepreneurial innovation in the emirate.

NDIGITEC – the leading UAE-based creative production company, has launched the VR Treadmill Dancer App, a virtual reality dance app where anyone can watch, dance and learn to dance on a treadmill in a 360-degree engaging environment.

A new mobile application for car enthusiasts launched today is the region’s first social sharing market place combination for car lovers, bridging the gap between social media and e-commerce.  Aptly named Dazzled Cars, it is available completely free of charge on iOS and Android. Today’s launch has been hotly anticipated by more than 200,000 of its social followers in the region, who have been eagerly awaiting the event.  

Daxium, a French world leader in business mobile solution just launched Click&Smiles app for the Middle East region: the easiest way to get customers’ feedback.  This solution is aimed at companies and organizations such as restaurants, hotels, stores & offices.  It allows any company to improve its business by taking into account their customer’s feedback.