Augmented Reality is transforming the automotive sector with innovative technologies taking the driving experience to the next level. And now, Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, is celebrating the arrival of an innovative AR feature by INFINITI that will delight customers for the practicality and functionality it offers.

More than 88 Xerox customers and partners were shown new ways of maximizing business opportunities and generating new revenue streams at the Four Seasons Hotel in Kuwait City. The event included a reveal of the recently launched Xerox Iridesse and discussions and talks on how Xerox Iridesse can support business growth and potential revenue generating applications of the new technology.

Making an instant booking for a confirmed appointment with the doctor who matches your exact requirements is now a reality for the first time in the UAE.

The new Pirelli Ice Zero 2 studded tyres made their debut in an exclusive preview on the roads of the World Skiing Championships at Are in Sweden, where Pirelli is the main sponsor. Pirelli in fact equips the Audi e-tron cars used by the event organisers and for the ice-driving experiences with Ice Zero FR and Ice Zero 2 rubber. The Ice Zero 2 tyres, designed to meet the mobility needs of top of the range cars on Nordic and Russian roads, will be officially launched on the icy roads of Pirelli’s proving ground at Flurheden in Swedish Lapland.

If you are wondering about the perfect gift that combines style, performance and technology, then look no more. Huawei announced today the pre-booking of the latest edition of its Nova series, the HUAWEI nova 4 starts this weekend. To get a hands-on experience and pre-book the device, consumers can visit the website or head to the HUAWEI Experience Stores and retailers across the UAE to make sure their Huawei pick arrives right in time for Valentine’s Day. Popular for capturing the best selfies and most “Instagrammable” moments, thanks to its 25MP selfie front and Ultra-Wide angle rear triple cameras, the latest edition of the nova series is making a comeback as the icon of bezel-less display, with 86.3% screen-to-body ratio, a Valentine’s Day present that is sure to surprise your loved one.