Cadillac has announced that its CT5 Sedan will premiere in the Middle East at the 2019 Dubai International Motor Show. Visitors to the show will get to see how the new luxury sedan advances the brand’s award-winning legacy with a distinctive fusion of design, performance and comfort, supported by Cadillac’s latest technologies.

An all-new fastback design underscores the CT5’s refined ride, complemented with a driver-centric interior that blends high technology and high-touch elements. The CT5 model range will include Luxury, Premium Luxury and Sport, with a Platinum package available on Premium Luxury and Sport models allowing customers to tailor the car to their style preferences with unique design and trim.

“We are very excited to finally unveil the first-ever Cadillac CT5 at the Dubai International Motor Show next month, bringing this prestigious model which perfectly demonstrates our unique expertise in crafting luxury sedans for our loyal Middle East customers.” said Christian Soemmer, Managing Director of Cadillac Middle East.

“Alongside the CT5 sedan, our 2020 SUV line up will be showcased on our stand – the new models share a strong link between design, luxury and technology, and form part of our brand’s 10-year transformation plan which looks to further enhance our customer experience and see product roll-outs tailored to the needs of our growing customer base in the region.”

With a fastback profile inspired by the Escala concept, the CT5 charts a new direction for Cadillac’s sedan design that leverages the natural proportional advantage of the vehicle’s rear-drive platform to communicate power, presence and performance.

Advanced technology integration and connectivity in the new CT5 offers drivers an intuitive in-vehicle experience with a heightened sense of control. This is provided in everything from vehicle controls that conform to the driver’s driving style to the latest, more personal Cadillac user experience, which provides more intuitive ways to interface with the Cadillac Infotainment System - including phone pairing via Near Field Communication and a new rotary controller.

Cadillac’s SUV family will also make a bold statement at the motor show – the 2020 XT5, XT6, XT4 alongside the brand’s large SUV icon, the Cadillac Escalade, will complete the brand’s line-up at the 2019 Dubai International Motor Show.

The 2020 XT5 range starts with the well-equipped Luxury model, followed by the Premium Luxury and Sport models offering unique takes on Cadillac design and driving dynamics. Visitors to the show will have the opportunity to see how the 2020 Cadillac XT5 raises the bar, delivering an exhilarating driving experience paired with the sense of solidity and functionality of an SUV.

Available in Premium Luxury and Sport models, the 2020 XT6 range gives customers the option for more customized looks with unique exteriors and interiors to match. Created to make the most of passengers’ time on the road, show goers will see how every inch of the XT6 has been carefully considered and developed to offer customers a refined and comfortable place to connect and enjoy the ride.

Joining the SUV family will be the brand’s first-ever compact SUV architecture, the XT4. Equipped with a 2.0L Turbo engine and advanced technology, the XT4 delivers expressive design, confident performance and spacious accommodations.

Visitors to the stand will also get to experience the brand’s first full-size SUV – the Cadillac Escalade which is available in Premium Luxury and Platinum trims. Raising the bar with its bold design, powerful capability and luxurious accommodations, the Escalade is available in standard and extended-length Escalade ESV models. The increased length enhances space for third-row passengers and more than doubles the cargo space behind them.

The Cadillac stand will be located in the Sheikh Saeed Hall at the 2019 Dubai International Motor Show from November 12 to November 16, 2019.

Source: Webershandwick

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