Lenovo today announces the launch of its ‘Be Unique’ campaign, leveraging an in-house built AI engine and online platform to create bespoke laptop sleeves for Lenovo Yoga devices.

Lenovo’s ‘Be Unique’ campaign falls into the brand’s newly inaugurated ‘Experience Smarter’ platform which aims to deliver smarter experiences to consumers across Lenovo’s product portfolio for work, studying, gaming and content creation.

Lenovo has uncovered growing demand for more unique, personalized products and experiences. Focusing on Lenovo’s creative-centric Yoga sub-brand, the company’s new campaign builds on the stylish nature of Yoga devices, offering additional levels of customization for new purchases.

To create a custom laptop sleeve, users can visit Lenovo’s dedicated website: https://experiencesmarter.lenovo.com/create-your-sleeve/, where they are able to upload images from their personal files or Facebook and Instagram pages.

Lenovo’s AI engine analyzes all feed images to understand the user’s style – combining commonalities among colors, textures, hobbies and places to produce unique artwork.

Upon completion, users upload their receipts of newly purchased Yoga devices or add the voucher number from the device to the system to complete their order. The laptop sleeves are then processed for printing and arrive within a maximum of 7 days.

“With ‘Be Unique’, we’re taking our ‘Experience Smarter’ commitment to new heights – offering greater personalization for UAE customers. Through the platform, we’re encouraging people of all ages to unleash their creative potential and see how technology can help achieve a level of individuality, while still maintaining the sleek design of Lenovo laptops”, said Mamadou Diallo, Marketing Manager Gulf & East Africa at Lenovo.

Lenovo has collaborated with Emax in the UAE exclusively to offer this service to customers who purchase Yoga devices in-store or online while stocks last. After purchasing a Yoga laptop from Emax, consumers can enter their serial numbers via the website and follow the process to create their personalized sleeves free of charge.

Source: Hill + Knowlton Strategies