HMD Global, the home of Nokia phones, today announces two new additions to its entry-level smartphone family, the Nokia 3.4 and Nokia 2.4 and the Nokia Power Earbuds Lite. The diverse range of launches further solidifies the company’s transformation into a holistic mobile device.
Florian Seiche, Chief Executive Officer, HMD Global:
“Without doubt, this has been an eventful year for everyone, and our hearts go out to those that have been impacted by the circumstances of 2020. For us, it’s truly been a transformational year, and we’ve adapted to the changing times. I am extremely excited to broaden our value-add services for enterprise with the introduction of HMD Connect Pro, offering unprecedented levels of flexibility and security. The Nokia 3.4 and Nokia 2.4 are important new updates to our core value smartphone range. I am very proud to see the truly future-proof 5G experience of our Nokia 8.3 5G reaching the hands of consumers starting from today, and excited for our partnership with No Time To Die – proving a Nokia phone really is the only gadget you’ll ever need.”
Introducing the latest additions to the Nokia smartphone family
The new Nokia 2.4 comes with AI imaging, two days’ worth of battery life[i] and a large HD+ screen. For those looking for more, the Nokia 3.4 offers an advanced triple camera with ultra-wide lens, a serious performance upgrade and more screen real estate thanks to the punch-hole screen. Holding true to always delivering maximum innovation at great value, the two new smartphones are entry-level marvels, offering great value experiences. With modern features and stunning design in a more accessible, Android-powered future-proof package, these phones are perfect for those seeking out affordable, long-lasting purchases.
Juho Sarvikas, Chief Product Officer and Vice President of North America, HMD Global:
“It’s no secret that consumers around the world have become more mindful about their spending and are opting for less expensive, more long-lasting products from brands they know and trust.[ii] It’s therefore more crucial than ever that our products stand the test of time – and our commitment to delivering reliable and trustworthy Nokia phones remains unswerving. That’s why we’re broadening our entry-level smartphone family with the new Nokia 3.4 and Nokia 2.4, offering reliable software and hardware that Nokia phone fans have come to know and love, fresh experiences and premium design that you can be proud of – at prices that are accessible. Always inspired by our Finnish roots, with these latest additions we’re introducing a fresh colour palette to the portfolio through new earthy tones with dazzling finishes, taking our design another step closer to home.”
The next generation Nokia 2 brings modern essentials like advanced AI imaging giving you dedicated Night mode and Portrait Editor that lets you art direct your world with its custom shapes and blurred backgrounds – even after you’ve taken your shot; a convenient fingerprint sensor and AI face unlock, offering effortless access and added security, in a durable design that’s not only built to look good but also to last. Watch, learn and create on the large 6.5” HD+ screen and, thanks to its two-day battery life1, you’re free to enjoy your favourite apps and games for longer. Plus, the Nokia 2.4 comes with our Android promise, giving you three years of monthly security updates and two years of OS updates, meaning it’s ready for Android 11 and 12.
The new Nokia 3.4 offers a serious performance upgrade thanks to the Qualcomm® Snapdragon™ 460 Mobile Platform giving you more power to get the best out of your phone. Take your creativity to the next level with a large 6.39” HD+ screen with a punch-hole front camera and a mighty triple rear camera with an ultra-wide lens and AI imaging. The Nokia 3.4 comes with Android 10 OS and the Nokia smartphone Android promise, receiving years of security and software upgrades. All of this powered by the signature two-day battery life[iii] and wrapped up in a premium timeless design that comes in three new vibrant, living colours, inspired by Nordic nature, delivering style with durability that’s true to its Finnish roots.
Introducing a range of new accessories: inspired by nature, packaged to protect it
Also launching today is a range of new Nokia-branded audio accessories featuring the Nokia Earbuds Lite that are wrapped up in sustainable packaging made from 100% recyclable paper, taking the company one step closer towards reducing the environmental impact of its business and products.
Alexander Lambeek, Global Head of Accessories, HMD Global:
“Our commitment to delivering premium experiences at accessible price points extends beyond phones. Today we’re bringing the same quality you would expect from a Nokia phone to our new range of accessories. We are proud to introduce an entire mobile open ecosystem of companion products bringing exceptional functionality in a familiar design that our fans know and love, all wrapped up in eco-friendly packaging. We always listen to what our customers are after and take feedback as key component in product development. The new accessory range has been no exception to this – people are exercising outdoors more than before, so we made sure to make our earbuds waterproof; they have also become more mindful of what they’re buying, in terms of both cost and sustainability[iv], so we made sure to keep the prices accessible and packaged everything in 100% recyclable paper.“
Nokia Power Earbuds Lite
The new Nokia Power Earbuds Lite let you take your favourite songs with you wherever you go offering 35h of play time[v] and comfortable design with intuitive touch control giving you easy navigation whether it’s taking calls or skipping tracks. The IPX7 certification will make them waterproof up to 1m for 30 minutes, meaning you can break a sweat in the gym or run in the rain worry-free, whilst the 6mm graphene speaker drivers give you clear-cut sound.
Nokia 8.3 5G goes on sale globally
Today also marks the global sales start of the highly anticipated Nokia 8.3 5G. Showcasing the commitment to security, speed and innovation by meeting the demands of the world’s toughest customers – MI6 agents – the Nokia 8.3 5G is the smartphone of choice by the newest 00 agent in the upcoming James Bond movie No Time To Die, premiering this November. Featuring a powerful PureView quad-camera with ZEISS optics giving you immersive movie-like shots with ZEISS Cinema effects and OZO audio, the Nokia 8.3 5G is the ideal smartphone for those who want to elevate their creativity. Designed to support multiple and evolving 5G network deployments[vi], the Nokia 8.3 5G condenses more than 40 different RF components into a single module, making it not only a global device but also a future-proof smartphone which is ready for the next step in 5G. The Nokia 8.3 5G begins to go on sale globally from today starting at a global average price of 599 EUR. Additionally, all Nokia 8.3 5G owners will receive a free 6-month trial of Google One. Capture and edit on the go with faster upload speeds and an additional 100GB of online storage across Google Drive, Gmail, and Google Photos – an all-in-one membership that can be shared with up to five additional people.[vii]
Lashana Lynch, who plays 00 agent Nomi in No Time To Die, said: “The world we live in now means we all have the ultimate gadget in our pockets. It’s amazing what smartphones can do nowadays. I’m excited to be unveiling this new smartphone to celebrate the release of No Time To Die in November, and the Nokia 8.3 5G is proof that Bond gadgets are always ahead of the game.”
Pricing and availability
· The Nokia 3.4 will be available in the UAE by end October and comes in Fjord, Dusk and Charcoal colour options at a retail price of AED 529 (4/64GB).
· The Nokia 2.4 will be available in the UAE from second week of October and comes in Dusk colour option at a retail price of AED 419 (2/32GB) and AED 469 (3/64GB).
· The Nokia Power Earbuds Lite will be available in the UAE by mid-October and comes in Charcoal, Fjord and Snow colour options starting at a retail price of AED 399.
· The Nokia 8.3 5G will be available in the UAE from mid-October in Polar Night, at a retail price of AED 2,099 (8/128GB).
[i] Based on a real-life usage test by HMD Global. See more info at https://www.nokia.com/phones/en_int/nokia-2-4.
[ii] According to the McKinsey & Company COVID-19 Consumer Pulse Surveys here: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19#.
[iii] Based on a real-life usage test by HMD Global. See more info at www.nokia.com/en_us/phones/nokia-3-4.
[iv] According to Accenture COVID-19 Consumer Research, conducted April 2–6, N = 1,118 respondents working from home here: https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research.
[v] 5h earbud battery, 30h case.
[vi] 5G coverage is limited and might not be supported by your network service provider. Actual speed depends on network and other factors.
[vii] Terms and conditions apply. See more info at one.google.com/offer/nokia-8-3. Learn more about Google One: https://www.nokia.com/phones/en_int/google-one.
Source: BPG Orange