1915 by Seddiqi & Sons – the one stop destination for the latest trends in watch fashion, jewelry pieces and accessories– brings back its popular #WatchInWatchOut campaign from 5th - 7th April. In its third year, the initiative allows customers to donate any old watch to charity at participating 1915 by Seddiqi & Sons stores across the UAE and receive 50% discount on brand new watches in return for their kind gesture. This campaign promotes and instills a culture of giving amongst residents, enhancing the spirit of the Year of Zayed 2018. 

The #WatchInWatchOut campaign has been incredibly successful since its introduction, with over 2100 watches donated to The Red Crescent as a result of the initiative last year.

Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Seddiqi Holding, said, “With this campaign, 1915 by Seddiqi & Sons aims to give back to the community and encourage residents to contribute positively to society. The 50% discount offered to participants serves as a token of appreciation for their act of generosity, and we hope to see more people take part in this great initiative this year.”

The offer will be available at the following 1915 by Seddiqi & Sons branches:  

1915 The Galleria, AL Maryah Island

1915 Bawabat Al Sharq

1915 Burjuman

1915 Deira City Center

1915 Dubai Marina Mall

1915 Sahara Center

1915 Fujairah City Center

Brands participating in the initiative include:


Daniel Wellington

Emporio Armani

Emporio Armani Swiss

Ferre Milano


Kate Spade

Micheal Kors


Movado Bold

Movado Edge


West End Watches
Henry London


About 1915 by Ahmed Seddiqi & Sons:

1915 by Seddiqi & Sons is a one-stop destination for latest trends in watch fashion, jewelry pieces and accessories from internationally acclaimed brands and designers. With stores located across the UAE, this prominent retailer caters to a versatile range of consumers with styles varying from contemporary, trendy, sporty, and classic. 

Equipped with a strong visionary heritage, 1915 by Seddiqi & Sons aims to update watch lovers with the latest collection for men and women from world renowned brands like Guess, GC, Emporio Armani, Michael Kors, Kate Spade, Baume & Mercier, Tag Heuer, Daniel Wellington and much more.


Source: Grayling

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