Emirates Central Cooling Systems Corporation (Empower), the world’s largest district cooling services provider, has become the Official Team sponsor of the United Arab Emirates National Basketball team.

The announcement comes as the team enters to the final preparations for the 31st Dubai International Basketball Championship, being held under the patronage of His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the National Olympic Committee. The tournament is organised by the UAE Basketball Association and Dubai Sports Council​​​​ at the Maktoum bin Mohammed Hall of the Shabab Al-Ahli Club.

Running from January 23 until the 1st of February, Dubai International Basketball Championship is considered to be one of the oldest and most competitive tournaments for basketball clubs, with an elite selection of 11 Arab and Asian teams from 7 countries, including the UAE National Basketball Team.

This sponsorship falls under Empower’s strategy to support the sports sector in the UAE, as part of the company's social and national responsibilities.

On this occasion, Ahmad Bin Shafar, CEO of Empower, said: “We are pleased and proud to be the sponsor for the UAE National Basketball Team at the 31st Dubai International Basketball Championship. We believe that sports play an essential role in shaping individuals, being a vital element in every society and a driver for happiness and health among people.”

“Our support to the sports sector is inspired by the vision of our wise leadership, who encourages national institutions to contribute to the development of the UAE through all sorts of sponsorships. We will offer all necessary capabilities to the UAE National Basketball Team throughout this championship and during other events inside and outside the country,” Bin Shafar added.

He concluded: “Our leadership’s emphasis on sports is apparent by the well-developed legislative framework for the sector, supported by advanced policies and strategies. This motivates us to get evolved and work hard to sponsor sports events, as we believe that sports plays a big role towards building a healthy and productive society.”

Empower provides district cooling services to more than 1,090 buildings, catering to more than 100,000 customers. The company operates more than 1.43 Million Refrigeration Tons (RT), providing environmentally friendly district cooling services to large-scale real estate developments, such as Bluewaters, Jumeirah Group, Business Bay, Jumeirah Beach Residence, Dubai International Financial Centre, Palm Jumeirah, Jumeirah Lake Towers, Ibn Battuta Mall, Discovery Gardens, Dubai Healthcare City, Dubai World Trade Centre Residences and Dubai Design District, International Media Production Zone and others.

Source: Hattlan Media