INFINITI Middle East teamed up with the oldest family-run pearl diving business in the region to uncover the stories of the UAE’s past. Under the theme ‘Shaping The Future’, INFINITI explores the narrative of Abdulla Al Suwaidi to revive the pearl diving tradition.
Abdulla Al Suwaidi set up the region’s first pearl farm in 2005 with the aim to revive a tradition and industry that almost disappeared from the Gulf region a century ago. Driven by a desire to share his passion for Arabian pearls, Abdulla aims to protect their legacy for future generations.
As a human-centric brand, INFINITI tells the tales of real life people who are doing great things within their field. Along with Abdulla, another section of INFINITI TV called Journey of Life, follows the stories of ten inspiring individuals from the region including designers, cooks, athletes and musicians. The documentary series is part of INFINTITI Middle East branded online entertainment on infiniti-tv.com.
Source: Four Communications