Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced the Dubai launch of its partnership with Kitopi, the world’s leading managed cloud kitchen platform, at the end of August. Partnering with Kitopi earlier this year, Nathan’s has officially launched its partnership to Dubai with the plans to expand to Kuwait, Saudi Arabia and Abu Dhabi within the next six months. Nathan’s Famous will also introduce a new menu item, the Burj-urger, which is made with 16 angus-beef patties topped with American cheese served on a toasted buttered potato bun, to be exclusively distributed across the Middle East.

"This partnership with Kitopi gives Nathan’s Famous an exciting position in the Gulf Region, allowing us to expand our service and offer the flavor of New York to everyone in Dubai," states James Walker, Senior Vice President, Restaurants. “With the response we have experienced since announcing our Mezzan distribution, we are confident that the people of Dubai will love both our 100-year-old classics as well as all the new menu items we have introduced, specifically the Burj-urger.”

Customers in Dubai can order menu items from Nathan’s Famous classic hot dog to its new hand-dipped chicken sandwiches through the following restaurant delivery platforms: Zomato, Deliveroo, Careem and Talabat.

“What this partnership with an iconic, 100-year-old brand reaffirms is how important it is to embrace innovation, in order to succeed,” says Paul Zoghbi, Managing Director - EMEA at Kitopi. “We are thrilled to partner with Nathan’s to help them expand in the Gulf, bringing the people of Dubai a taste of New York with their much-loved comfort food.”

As another portion of Nathan’s Famous expansion into the Middle East, Nathan’s has recently partnered with Mezzan to manufacture and distribute Halal hot dogs across the Gulf Region. On top of the expansion into the Middle East, Nathan’s is growing across the globe, with a recent 30 store deal signed with SOCAR in and around Kiev, Ukraine.

Source: AETOSWire