Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has signed a new collaboration agreement with du, from Emirates Integrated Telecommunications Company (EITC). The partnership will see du implement a range of sustainable, innovative technologies within DIFC, which follows the leading UAE telco provider successfully implementing external 5G network capabilities at DIFC.

In due course, select internal office spaces within the Centre will be upgraded, placing them amongst the first commercial entities nationwide to benefit from 5G technology. ‘Supersonic’ data transfer and wireless capabilities will support digital banking platforms, payments processes, and digitally-enabled parking and energy solutions, with innovative data and analytics tools also integrated for seamless continuity. The agreement was signed between Arif Amiri, CEO of DIFC Authority, and Fahad Al Hassawi, CEO of EITC.

Commenting on the agreement, Arif Amiri said: “DIFC’s strategic partnership with du will help to address the communication needs of our community, visitors and wider organisation through technological advancement. Working with key partners in the region such as du aligns with our vision to drive innovation and shape the future of finance. Furthermore, this collaboration will reinforce our privileged position as the region’s leading financial hub that provides the most forward-facing, enabling environment for clients.”

Fahad Al Hassawi added: “As digital transformation continues evolving with tremendous haste, today’s emerging technologies are key to realising aspirations for businesses and industries alike and ultimately securing foundations key to long-term sustainability. Therefore, du’s partnership with DIFC will leverage the latest cutting-edge smart services at our disposal to drive innovation and accelerate DIFC’s transition to the new, technology-driven era. This agreement represents an accurate reflection of our mutual collaborative-based vision to solidify the UAE’s position as a regional innovation hub, and we are excited and proud to once again be heavily involved in an integral financial-centric smart city initiative that delivers efficient, sustainable services.

With the UAE being the first MEASA country to introduce 5G technology, this latest announcement further emphasises du and DIFC’s shared desire to create value for businesses and the wider community while abiding by the highest possible environmental standards. Individuals and businesses are accelerating their digital agendas and flexible working options because of the ongoing pandemic, and the new initiative will support their needs and expectations.

Source: Asda'a BCW

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