Colors: Blue Color

Cicero & Bernay Public Relations (C&B), a leading, independent, UAE-based PR firm, and part of the Publinet Group, has received the Best Use of Reporting and Measurement in a programmatic PR campaign award for one of the agency’s long-standing clients, Arabian Automobiles Nissan. The award was presented to the team during PRCA Digital Awards 2020.

Sarya Holdings, the parent company which recently launched the UAE’s latest hydroponic vertical farming concept, Smart Acres, announces its global expansion plans in 2021 and its all-new health-conscious food line, Fit Farm, set to hit the shelves in the first quarter of the new year. The recent news comes after the company experienced exponential growth in 2019/2020 with the launch of a new concept, a roll-out of partnerships, and all-time high sales, creating a drive to strategically expand beyond borders whilst continuing to build locally. 

Global technology and smartphone company, OPPO, has collaborated with the region’s leading media conglomerate, to bring to the Middle East The Masked Singer: Inta Min? – the Arabic version of the US reality singing competition TV show, The Masked Singer. A long-time supporter of several editions of The Mask Singer across the world, OPPO utilise MBC-produced show to mark the regional debut of the brand’s loveable mascot – Ollie, who has become a popular character among the celebrity-packed glamorous program.

Following an announcement by the Abu Dhabi Emergency Crisis and Disasters Committee, effective 24 December 2020, entry restrictions into Abu Dhabi will be relaxed. International tourists, residents and travellers from selected destinations, flying with Etihad Airways, will be allowed to enter the emirate without the need to self-isolate for 14 days.

The International Air Transport Association (IATA) announced that Kamil H. Al-Awadhi will be appointed IATA’s Regional Vice President for Africa and Middle East (AME), effective 1 March 2021. 


Al-Awadhi succeeds Muhammad Albakri who will become IATA’s Senior Vice-President for Customer, Financial, and Digital Services (CFDS), also effective 1 March 2021. As previously announced, Albakri will replace Aleks Popovich in the CFDS role upon his retirement.

Most recently, Al-Awadhi was CEO of Kuwait Airways, a responsibility he held from November 2018 through August 2020. That capped a 31-year career at Kuwait Airways during which his positions included Deputy CEO and Chief Operating Officer. Al-Awadhi has also held several positions in the areas of safety, security, quality management and enterprise resource planning.

At IATA, Al-Awadhi will lead the Association’s activities across AME from its regional office in Amman, Jordan. He will report to the IATA Director General and CEO and join IATA’s Strategic Leadership Team.

“Muhammad has reinforced IATA’s strong presence in the AME region. As he moves to take on the challenges of leading our CFDS activities, Muhammad will leave in place a strong team for the capable leadership of Kamil. Kamil is an industry veteran who brings a tremendous depth of airline expertise and regional experience. These will be critical in leading IATA’s activities in the AME region at this very challenging time. As a former CEO, he knows what member airlines expect of IATA. And, I have no doubt that Kamil has the skills and determination to exceed those expectations as we aim to reconnect the world amid the coronavirus pandemic,” said Alexandre de Juniac, IATA’s Director General and CEO.

“I look forward to getting started at IATA. Like all regions, AME will need a strong air transport industry to kick-start the economic recovery from COVID-19. The priority to revive aviation is clear and IATA is at the center of this effort. There is no time to waste. We must help governments to re-open borders without quarantine and we need to ensure that the industry is ready to safely scale-up operations and implement the global standards that will keep passenger and crew safe during the pandemic and beyond,” said Al-Awadhi.

A national of Kuwait, Al-Awadhi holds an MBA in Aerospace Management from the Toulouse Business School and an Engineering degree in Aircraft Maintenance Management from Air Service Training (AST) in the UK.

Source: Four Communications



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