Colors: Blue Color

As consumers are continuing to shop online more frequently, even after Covid-19-related restrictions were eased in the UAE allowing economic activities to resume almost entirely as normal, Kitchen Souq is planning to expand its business and increase its market share in the country. The company has witnessed rapid growth in sales and customer base over the past seven months, along with marked shifts in consumer behavior.

Small and Medium Enterprises (SMEs) play a critical role in the global economy. They are also under immense pressure to digitalise to keep up with the pace of change and become resilient against the effects of the current and future pandemics, according to experts from global development organisations. Government support alone is not enough to facilitate this change; instead, entire ecosystems that include the public sector, private financial institutions, universities and small and micro firms must be developed in order to facilitate digital transformation and create sustainable resilience and development.