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The fast food industry ranks #13 out of 15 industries studied in the 2019 Brand Intimacy Report, its first move upwards after ranking #14 in both 2018 and 2017. Baskin Robbins leads the industry for the first time in 2019, gaining six spots after ranking #7 in 2018. The remaining positions #2 through #9 in the industry are taken by Costa Coffee, Starbucks, Subway, McDonald's, KFC, Tim Horton's, Pizza Hut, Burger King and Shake Shack.

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