The impact of COVID-19 has been far and wide, and one industry, in particular, has been hit the hardest. A new report released today by Boston Consulting Group (BCG) in collaboration with Google, titled “Actions for Destination Marketers to Navigate in a COVID-19 World” assessed the effects of the pandemic on the global travel and tourism business and its impact on Destination Marketing Organizations (DMOs).
The latest Job Index Survey from Bayt.com, the Middle East’s #1 job site, and YouGov, global online market research company, has revealed that Sales Managers (18%), Receptionists (16%), and Customer Service Representatives (14%) are the top roles that UAE employers are hiring for over the next three months.
For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases in the workforce, Gen Z will be the main target for brands as their purchasing power increases and is expected to overtake millennials this year accounting for 32% of the global population.
The GCC has been hailed the “medical tourism capital of the world” as all its member countries ranked on a new global index of leading destinations to seek treatment.
As lockdowns begin to ease and employees start returning to work slowly, the ‘always on’ culture among employees remains prevalent, according to 92 percent of the participants of the second round of Cigna’s COVID-19 Global Impact Study.
Midway sales reports from the two-month Unbox Amazing promotion, organised by Retail Abu Dhabi, the retail sector platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), point to the seasonal shopping promotion spurring a retail rebound across the emirate.
