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New Kaspersky’s survey has discovered that a lack of understanding and trust is holding consumers back from using cryptocurrencies. The Kaspersky’s report, ‘Uncharted territory: why consumers are still wary about adopting cryptocurrency’, reveals that whilst (29%) of people in the META region have some knowledge of cryptocurrencies and there is a demand among many to use the technology, just (13%) fully comprehend how they work.

The beverages industry enjoyed a slight lift in measuring its overall emotional connection with consumers this year, rising one rank to #11 out of 15 industries showcased in the 2019 Brand Intimacy Report. Nescafe in particular had a strong year, ranking #1 for the industry and dominating all demographics. The brand even surged into the Top 10 of the overall study (across all industries) for the second time in three years. Its success is followed by Lipton at #2, and Red Bull at #3. Pepsi, Barakat, Coca-Cola, Lacnor, Mai Dubai, Masafi and Oasis round out the Top 10, in that order.

Kaspersky’s recent report ‘the true value of digital privacy: are consumers selling themselves short?’ has revealed that 47% consumers would give up their social media accounts to guarantee their data remains private for the rest of their life. Fears surrounding protecting digital privacy have made consumers more anxious about the use and distribution of their personal information on the internet. The report outlines how and why consumers’ personal information is becoming incredibly valuable to them.

Visa (NYSE:V), the world leader in digital payments, has revealed the results of an independent merchant study examining perceptions of small UAE retailers on the use and impact of digital payments (card and mobile) on their business. The survey targeted two groups of retailers - those who accept digital payments and those who only accept cash payments.

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