The Dubai-based fashion design house ASMARAÏA launched her latest holiday collection entitled Persian Gold coinciding the Al Arabiya Fashion Days in Saltykov-Chertkov Mansion, Moscow. The designer of the brand —Miss ASMARAÏA, tagged as the Middle East’s Mysterious Fashion Empress for her enigmatic, bewildering, peculiar, eccentric and quirky interpretation on classic Middle Eastern fashion, wows the crowd with the presentation of her 21-piece collection with extensive palette of silhouettes and designs — rich flying robes, delicate and flowing shirt-dresses, laconic cocoon-dresses, royal trains, wide sleeves and extremely relevant immaculate cutouts paying homage to the fashion culture and traditions of the Middle East.


    Aspinal of London to continue its highly successful partnership with LIWA and is renewing its contract for a further five years to focus together on a programme of significant retail expansion within the Middle East.


    Quintessential British accessories brand  Aspinal of London announces its exclusive collaboration with celebrated British bridal and couture designer, Giles Deacon. Aspinal of London invited the renowned designer to “dress” his favourite Aspinal products by bringing couture design elements to a playful and inspired collection. The result is a fresh, colourful and embellished capsule based on Giles’s hand-drawn illustration of the “Aspinal Girls”, which appears on an all-over print on leather in various scales and colourways, as well as individual characters with a simple and elegant embossing of a single girl that represents the inclusivity of the collection.

  • Aspinal of London Reveals Autumn/Winter 2016 Collection

    Aspinal take a retrospective look at bygone eras of classic vintage styling and true elegance, whilst drawing inspiration from the brand’s artisanal heritage and also celebrating the most enduring and ever-alluring object of beauty-the pearl.


    For more than a century, Rolex stands apart as the most coveted and most legendary brand of watches in the world. A Rolex connotes many things: the quintessence of the luxury timepiece, a tool of power for movers and shakers, the symbol of passage into adulthood. New labels pop up, styles come and go, but the brand at the top never changes. Ever the record setter—the Daytona that had belonged to Paul Newman was auctioned by Phillips in New York in October 2017 for $17.8 million—it comes as no surprise that Rolex is the most collected watch label in the world.

  • ASUS Announces All-New ZenBook 14

    ASUS Middle East today debuted an all-new addition to its ZenBook series, with the launch of ZenBook 14 (UX433). Design is at the heart of the ZenBook series. Since its inception, ZenBook has always been our lightest, most beautiful and elegant laptop series — with no-compromise performance. The new ASUS ZenBook 14 (UX433) heralds a new era of thin, light, compact laptops with four-sided frameless NanoEdge displays that feature ultraslim bezels on all four sides, giving up to an unrivaled up to 95% screen-to-body ratio for a near-borderless viewing experience.

  • ASUS Ranks as the Most Valuable International Brand from Taiwan in 2016

    ASUS has been recognized as Taiwan’s No. 1 international brand for the fourth consecutive year at the Best Taiwan Global Brands Awards 2016. Hosted by Taiwan’s Ministry of Economic Affairs and Interbrand, the world’s leading brand consultancy, these awards are a key indicator of how Taiwanese brands are performing on the global market. At the awards ceremony, Interbrand announced that the No. 1 company now has an estimated brand value of
    US$1.748 billion.

  • ASUS Republic of Gamers Announces Zephyrus S (GX531)

    ASUS Republic of Gamers (ROG) today announced Zephyrus S (GX531), the latest model in the ROG Zephyrus series, which sets a new milestone for ultrathin gaming laptops.

  • At GITEX Epson demonstrates the importance of choosing business inkjet printers over laser printing technology

    At GITEX Technology Week 2017, Epson Middle East is aiming to create greater awareness among regional businesses about the benefits of switching from laser to business inkjet printers by highlighting to visitors its vast range of environment friendly, cost saving, energy efficient Inkjet printers.

  • Audi Continues to Lead Autonomous Driving with A8 Launch at Future Mobility Forum

    Audi has long been a driving force in the area of highly-automated driving, and has repeatedly documented its progress in this technology with spectacular demonstrations.


    After 10 years in the Australian market, Australia’s leading Skincare brand, Sukin Skincare has launched in the UAE to fill the gap in the region for highly efficacious, environmentally sustainable and affordable natural skincare products. Sukin, who quickly became the best-selling natural skincare brand in Australia, will now pose a great challenge for a number of popular international skincare brands in the UAE. Sukin’s ongoing popularity is due to their quality formulations, hero natural ingredients, their breadth of ranges and skincare solutions- all while maintaining an affordable price point.

  • Authentic Outdoor Travel Experience with High Sierra

    One of the most important things a backpacker can find is a great travel backpack. High Sierra, one of the leading outdoor backpacks brand promises an authentic outdoor travel experience. With an added value and credibility through its Samsonite association, the brand is committed to offering highly functional bags, backpacks and luggage at an affordable price. High Sierra caters to outdoor travellers who are looking for backpacks which are young, rugged, colorful and versatile and are affordable, highly-functional, durable - practically designed for maximum performance.

  • Autodesk 2016 Design & Creation Suites Now Available

    Autodesk, Inc. (NASDAQ: ADSK) announced the release of the new Autodesk 2016 Design Suites that offer more control than ever over all aspects of the design-to-make process through a connected desktop and cloud user experience.

  • Autodesk Details Next Phase of Subscription Transition

    Today Autodesk, Inc. (NASDAQ: ADSK) announced that after July 31, 2016, new commercial licenses of most Autodesk Design & Creation Suites and individual products will be available by subscription only. When this takes effect, the company will provide new, simplified subscription options so customers can access multiple products and share licenses as they do today — while gaining the simplicity, accessibility, and flexibility of subscription.

  • AVANI to Debut in Europe with Launch of AVANI Avenida Liberdade Lisbon Hotel in Portugal

    AVANI Hotels & Resorts will debut in Europe with the opening of AVANI Avenida Liberdade Lisbon Hotel in the Portuguese capital. The 119-key hotel will launch on April 1st 2017, following the completion of a EUR 1.5 million (AED 5,948,612) refurbishment.

  • AXILSPOT Announces Availability of ASW120 In-wall Wireless Access Point in the MEA Region

    AXILSPOT, a global vendor in enterprise wireless networking, announced availability of its ASW120 In-wall wireless access point in Middle East and Africa to help businesses manage their growing indoor workload congestions, using a secure and reliable network and Internet connectivity device.

  • AXILSPOT launches AEC120 Smart Antenna Ceiling Access Point in the MEA region

    AXILSPOT, a global vendor in enterprise wireless networking, announced the availability of its AEC120 Smart Antenna Ceiling Access Point in the Middle East and Africa to help businesses manage their growing workloads with a secure and reliable network and Internet connectivity. The AEC120 ceiling access point has the inbuilt and patented Rscan multibeam smart-selection antenna system.

  • axiom Brings ‘Experiential Shopping’ to Abu Dhabi with First-of-its-Kind Retail Concept in the Emirate

    Shopper expectations in the UAE capital are evolving from being product-based to experience-based, according to the CEO of UAE’s largest mobility retailer, axiom telecom.

  • AZADEA Group signs iconic brand Urban Outfitters

    Premier lifestyle retail Group AZADEA has announced another first for the Middle East fashion scene, through an exclusive partnership with multinational brand Urban Outfitters. The latest addition to AZADEA’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. AZADEA Group has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa for 40 years, with a growing portfolio of experiential brand concepts.


    B&O PLAY today presents Earset, the evolution of a Bang & Olufsen design icon. Earset comes with state-of-the-art wireless audio technology, world-class Bang & Olufsen Signature Sound and a fresh look for the next generation, while preserving the flexible design aspects that led to the success of the original.