A pioneer in the dining scene, Food Fund International has announced the launch of its lifestyle app alongside exciting growth plans across the MENA region.
“We are thrilled to end this year announcing our exciting new app and our plans to expand in the region and Africa - where we originally started our journey”, says CEO of Food Fund International, Johnny Tomazos. “After years of success in the UAE, it’s been a desire of ours to open our homegrown concepts in other growing markets and offer customers across the globe the chance to experience our authentic award winning culinary experiences.”
The Food Fund International (FFI) Lifestyle App is the first of its kind, available for android and iOS – created to reward loyal customers across all stores with first phase launched in UAE followed by Bahrain and Kuwait in January 2019. The app allows customers to ‘spend and earn’ receiving a percentage of their bill as credit in an e-wallet which can be redeemed in any of the 12 UAE FFI restaurants, from Eat Greek Kouzina to Tribes, The Grilll Shack, Bentley Kitchen and The Meat Co.
In additional to the ‘earn and spend’ feature, there will be limited editions, exclusive discounts and offers for app-users to redeem. Users will also receive special and personalised birthday gifts and promotions. As a welcome gift, once registered, all new members will receive AED 50 in credit to be used at any of the FFI outlets. Costumers can search for the FFI Lifestyle on the app store or Google Play and conveniently press for download.
Expansions Middle East and Africa
Throughout the years, Food Fund International has received several accolades for its concepts across the globe – delivering top quality food, managed by an outstanding team.
With Mediterranean cuisine growing in popularity, the business has decided to launch yet another Greek brand – Taverna. The first outlet of the brand will be taking over the Left Bank site in Souk Madinat Jumeirah and will be host to a relaxed atmosphere with awe-inspiring views of the Burj Al Arab. Its expansive venue will seat 100 guests, across the bar and the outdoor terrace area, which boasts a large decking space next to the pristine Madinat water. The menu will feature authentic Greek items, with highlights such as a fresh seafood display, from where guest can choose their catch of the day. In consistency with their growth plan, the group announce takeover of the Japengo site at Madinat, with a licensed concept yet to be confirmed. This will be the group’s third site at the souk, offering visitors several options based on taste.
The first FFI concept to be introduced in Kenya, The Grilll Shack – has opened its door in Nairobi at the Westgate Shopping Mall this month. The new branch and the second overall, will adopt the same menu as the venue located in The Dubai Mall, but with a few changes to fit the customer demographic. The Dubai based venue offers an array of juicy meat options, to be enjoyed with instagrammable milkShacks. Other openings from The Grilll Shack brand will take place in Bahrain and a second outlet in the UAE, at Dubai Hills.
Set to open in June 2019, in the new Terminal destination, in Adliya Bahrain – Clay is a fusion of Peruvian and Japanese culture know as Nikkei. The newest concept will occupy the top floor of the new development with views of the Bahrain skyline. The design, as well as the menu will combine elements of both cultures to create a contemporary main dining space, a bar and a lounge featuring beautiful handmade Peruvian clay details and a hand painted Japanese inspired bar.
As part of their search for new exciting and trending spots, FFI confirms the launch of South African concept The Big Mouth at the new Bluewaters Island in Dubai. With the forecast of attracting three million visitors annually, the new development will feature entertainment, hospitality, residential and retail zones.
With the Saudi Arabia 2030 vision, the group sees potential of introducing food and beverage venues to the market in next coming year.
Source: Q Communications