To mark UAE National Day Aldar Properties has joined forces with the FIFA Club World Cup UAE 2017 to host the one-of-its-kind Mobile Roadshow in its vibrant community retail centres, at Shams Boutik, Al Muneera Beach Plaza, Al Rayyana and the new Al Falah from 16 November to 2 December.

The Mobile Roadshows will beat Aldar’s community retail centres, and will offer a series of exciting activities that test the participant’s football skills. These include: competitions on football dribbling, passing, heading and throwing, in addition to other skills such as precision, save, reflex, accuracy, touch, E-sport, power and speed. The performance is then scored and ranked against the rest of the UAE community via a mobile app.

The challenge promises an exhilarating experience for all football fans, and it caters to a wide range of audiences, especially for children who wish to play football within a safe and comfortable environment. The FIFA official mascot ‘Dhabi’ will also tour the communities with the Mobile Roadshows, reaching out to young budding footballers.

By hosting the experiential activity, Aldar Properties aims to reinforce the importance of sports and well being across its communities, and with the excitement mounting at the imminent commencement of the FIFA Club World Cup UAE 2017, the Mobile Roadshow will galvanise the enthusiastic spirit among its residents and visitors.

Zahra Al Ali, Marketing Manager, Community Retail, Aldar Properties said: “Aldar Properties is honoured to be associated with one of the largest competitions in the sports world. The Mobile Roadshows give our communities an amazing opportunity to come together and celebrate common interests, portraying the togetherness spirit in the UAE in a healthy competition.”

Schedule of the FIFA Club World Cup Mobile Roadshow and details:

Location

Date

Days

Time

Shams BOUTIK

16 – 18 Nov

3 days

Weekdays: 12.00pm-8.00pm

Weekends: 10.00am – 10.00pm

Al Muneera Beach Plaza

25 – 29 Nov

5 days

Al Rayyana

1 – 2 Dec

2 days

Al Falah

1 – 2 Dec

2 days

Each fan will pay AED 20 to compete to show off their ability across each physical and social skill. Upon completing the Mobile Roadshow, fans shall be rewarded with a redeemable voucher equivalent to a match ticket. Once the competition has ended, the highest ranked player shall be invited back to the Fans Village to be awarded the title of FIFA Club World Cup ‘Ultimate Hero’.

 

About TheFIFA Club World Cup UAE 2017

The pinnacle of club football returns to Abu Dhabi, which hosted the 2009 and 2010 tournaments, where seven club champions will come together to claim the ultimate prize. A total of eight title-deciding matches will be played at Zayed Sports City Stadium, Abu Dhabi and Hazza Bin Zayed Stadium, Al Ain, from 6 to 16 December. Football fans can buy tickets on www.fifa.com/uae2017.

To date, five teams have qualified for this year’s edition of the competition: Auckland City FC of New Zealand (OFC Champions League winners), C.F. Pachuca of Mexico (CONCACAF Champions League winners), Real Madrid C.F. of Spain (UEFA Champions League winners), Wydad Casablanca of Morocco (CAF Champions League) and UAE's host team and Arabian Gulf League winner, Al Jazira. The winners of this year’s AFC Champions League and Copa Libertadores will be determined next month.

 

About Aldar

Aldar Properties PJSC is the leading real estate developer in Abu Dhabi with USD10 billion in assets, a 75 million sq. m land bank, and through its iconic developments, it is one of the most well known in the United Arab Emirates, and wider Middle East region.

From its beginnings in 2005 through to today, Aldar continues to shape and enhance the urban fabric of the UAE’s Capital City in addition to other key areas of the Emirate.

Aldar develops exciting and innovative projects, such as the internationally recognized HQ building situated in the Al Raha Beach development, the Gate Towers in Shams Abu Dhabi on Al Reem Island, in addition to Yas Island’s F1 circuit.

Aldar’s shares are traded on the Abu Dhabi Securities Exchange (Stock quote: ALDAR:UH), and is a profitable, cash generative business that provides recurring revenues, and benefits from a diverse and supportive shareholder base. Aldar operates according to high standards of corporate governance and is committed to operating a long term and sustainable business in order to provide ongoing value for its shareholders.

Aldar seeks to create quality, comfortable, desirable destinations that enrich the lives of Abu Dhabi residents as well as tourists within the Emirate. Aldar is playing a leading role in the development and provision of world class retail - Yas Mall, international standard education through Aldar Academies, iconic entertainment venues such as the Yas Marina Circuit, and community amenities across its entire portfolio.

Aldar is driven by a vision to be the most trusted and recognized real estate lifestyle developer in Abu Dhabi and beyond.

 

Source: Bell Pottinger