Category: Events and Conferences

How Women Rise, a corporate guide for women written by women’s leadership expert Sally Helgesen and #1 global leadership coach Marshall Goldsmith, launches in Dubai with an elite business workshop hosted by Yardstick Marketing Management, a 360-degree marketing firm in the UAE and Right Selection, a local-based international speaker’s bureau.

Hosting an invite-only conference for the top female entrepreneurs, businesswomen and corporate big-wigs in the city, Yardstick Marketing alongside Right Selection hosted the event with key expert Marshall Goldsmith pulling excerpts of his book for a workshop with the attendees. Marshall Goldsmith teamed up with women’s leadership expert Sally Helgesen to cowrite How Women Rise, a book that draws examples from Marshall’s previous best-seller, What Got You Here Won’t Get You There to show women tactical approaches to avoid certain key detrimental habits that can potentially leave them ‘stuck’ in their careers.

The breakfast event was powered by Ultimate 48 Hour Author Middle East and hosted at W Dubai - Al Habtoor City. The W brand is renowned for its ongoing support of inspiring, powerful women, providing a number of platforms such as the global #WhatSheSaid speaker series - where high achieving female entrepreneurs and leaders share their work and vision with eager audiences. W Dubai - Al Habtoor City was delighted to host the How Women Rise event with Marshall Goldsmith to continue the conversation and brand support of dynamic women.

Anishkaa Gehani, Founder & CEO, Yardstick Marketing Management, said, “Being a female expat with her own business in the UAE myself, I read and found Marshall Goldsmith’s How Women Rise a very definitive guide to the kind of situations women often get themselves ‘stuck’ in, as a result of either not actively promoting themselves, letting others take credit, and other more women-centric workplace habits. For this reason, I am happy to have been an active part of this launch alongside Right Selection and having worked with Marshall to positively impact the vision and career choices of these women.”

Gautam Ganglani, Managing Director, Right Selection Speakers Bureau +, said, “We are pleased to have partnered with Yardstick Marketing to bring back Marshall Goldsmith to Dubai for his latest release, How Women Rise. It’s an honor to work with one of the top leadership coaches to and spread the word on how women can help themselves and their careers takeoff, and how successful women can rise higher by letting go of the bad habits often incubated and inculcated by one’s own workplace. We are happy with the response and look forward to such alliances in the future.”

How Women Rise is a self-help women’s guide to climbing up the proverbial corporate ladder by #1 leadership expert Marshall Goldsmith.


Source: Yardstick Public Relations