Bringing together the Italian and Arabic culture, both known for their legendary hospitality and informal gatherings with family and friends, Peroni Nastro Azzurro is set to launch the second edition of The Italian Way Product Design Award.

Historically, Peroni Nastro Azzurro has always been linked to design, including fashion collaborations with Vogue Italia and Antoni Berardi, and product design with Alessi, so launching this emerging talent competition in the United Arab Emirates was a natural next step for the brand in the region.

The successful first launch of the awards last year has paved way for more established and budding product designers from the United Arab Emirates to take part in the competition.

The contest will challenge the region’s most creative minds to submit a design that embodies the spirit of conviviality and explores a range of products from modular pieces to imaginative everyday tools.
Entrants to the competition are tasked to design an object of any scale inspired by traditional crafts and Italian style, that blends with Arab culture and would work for the outdoors.

Multiple designs can be submitted to increase the chance of getting shortlisted for the final award. However, only one item from each participant will be shortlisted. While creativity will make up a major part of the judging criteria for short-listing the objects, implementation of elements such as innovation, use of unique materials and technology, functionality, etc. will also weigh in to help contestants win the final prize.
The designs will be judged by an International panel of industry experts including Roberto Palomba; from Palomba Serafini Associati, Giulia Fiumi; from Peroni Nastro Azzurro, Andrea Sensoli; from SUPERFUTUREDESIGN, Matteo Bernocchi; from H&H Investment Group, Alessandra Misuri; Professor Interior Design at the University of Abu Dhabi, Fadi Sarieddine; from Fadi Sarieddine Studio, and Maja Kozel; from Maja Kozel Design.

Submissions must include the following documents, in digital format:

  • A concept presentation of your design in a PDF file (maximum limit: 10 MB)
  • The presentation must be complete with sketches and images that support your design
  • Specifications as to the materials you intend to use, size and dimensions of the product
  • CGI in 3D is preferred
  • Designer biography
  • A high-resolution portrait picture of the designer, complete with photo credits

Entry to the competition is free of charge and submissions are to be sent to This email address is being protected from spambots. You need JavaScript enabled to view it.

Alias will collaborate with the winner of the prize to develop and produce a prototype of the actual product. Intellectual Property Rights of the project sent for submission belong to the participant designer. This is inclusive of pre-selection, shortlisting, production and post-production.

Alias will possess rights to the final prototype only. Both parties can regulate the matter through individual agreements if the possibility for further use arises. Peroni Nastro Azzurro #TheItalianWay and partners reserve the right to advertise the winning project in any future stages of development.

The last date for submitting the entries is October 3, 2018.
The judges will announce the top five finalists on October 9, 2018.

The five shortlisted designs from The Italian Way Product Design Award 2018 will be on display at Molecule, d3, Dubai from 4th – 17th November. The winner will be announced at the invitation-only Awards Party on the evening of the 14th taking place at the same venue. Together with internationally known figures and creative designers from the region we celebrate their talents and understanding of Italian and Arabic Design, culture, and tradition.


Source: Esra Lemmens Agency