Jaden Smith, Founder of the innovative and sustainable North American brand JUST Goods, was spotted today at Gulfood, the Middle East’s biggest foods & beverages exhibition. Together with JUST Goods’ CEO Ira Laufer, Jaden had several talks with local stakeholders about potentials of partnering to make JUST Water available in the UAE. Earlier this week, JUST Goods announced their interest in the region.

In October 2018, JUST Goods received the “Best Packaging Solution” award at the Global Bottled Water Congress for its exclusive Tetra Top® carton bottle by Tetra Pak which delivers a product that appeals to the consumer in a cost-effective, practical and responsible way.

JUST Water is a responsibly-sourced 100% spring water product packaged in paper-based bottle.