Jaden Smith, Founder of the innovative and sustainable North American brand JUST Goods, was spotted today at Gulfood, the Middle East’s biggest foods & beverages exhibition. Together with JUST Goods’ CEO Ira Laufer, Jaden had several talks with local stakeholders about potentials of partnering to make JUST Water available in the UAE. Earlier this week, JUST Goods announced their interest in the region.

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The Gulfood Innovation Awards, the annual F&B industry accolades running alongside Gulfood, the world’s largest annual food and beverage trade event at Dubai World Trade Centre (DWTC) – has marked its biggest showing to date by honouring 12 breakthrough product and new-to-market concepts with winners hailing from 11 nations across five continents.

Under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and President of Hamdan bin Mohammed Smart University (HBMSU), the 12th edition of Innovation Arabia Conference and Exhibition will be held from the 25th to the 27th of February, 2019, at the Dubai International Convention and Exhibition Centre, under the theme ‘Building Smart Communities: Balancing Innovation, Change and Transformation’.

Pinar, the trusted Turkish brand, has been recognized by the 2019 Gulfood Innovation Awards within the “Most Innovative Dairy Product” category for its recently launched product – Pinar Choco Labneh. The annual Gala night and award ceremony was hosted at the Dubai World Trade Center with numerous renowned brands competing across twelve different categories.