The OMEGA Dubai Desert Classic is delighted to confirm that Peter Millar, the leading luxury golf lifestyle brand, has been chosen as the Exclusive Apparel Supplier for the 2020 tournament.
When the 31st edition of Asia’s oldest golf tournament on the European Tour returns to the Majlis course of Emirates Golf Club from January 23-26 next year, the iconic Peter Millar logo will be visible everywhere, from the uniforms of the tournament staff to VIP & Pro-Am guests as well as the on-course marshals. Spectators will also be able to purchase an array of Peter Millar garments, as worn by the likes of European Tour legend, Lee Westwood, 2010 Open Champion, Louis Oosthuizen and 2019 Rookie of the Year, Robert MacIntyre, in the event’s enhanced merchandising area.
“The entire team at Peter Millar is extremely excited to be partnering with such a prestigious event as the OMEGA Dubai Desert Classic, commented Mark Hilton, Managing Director, Peter Millar UK.
Having the opportunity to showcase our apparel at one of the best-attended tournaments on the European Tour schedule is a great honour and we are confident that this partnership will strengthen our position in a region that is committed to the development of golf.”
Simon Corkill, Executive Tournament Director for Falcon and Associates, owners and promoters of OMEGA Dubai Desert Classic, added: “We are very excited to welcome Peter Millar on board.
With their attention to quality and detail, constant innovations and bold design ideas, Peter Millar has become a household name in sports apparel industry. These are all the attributes we embody on and off the course at the 2020 tournament, which makes this partnership a natural fit.”
Peter Millar’s Fall 2019 and Spring 2020 collection is available to purchase direct from selected retailers and some of the UK, Europe & The Middle East’s most prestigious golf clubs & resorts.
Source: Performance 54