Today, adidas announces the #HOMETEAMHERO Challenge – a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good.
Running globally from 29 May –7 June, for every hour of tracked activity, adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organisation (WHO), with the goal of reaching one million hours.
The result of this collective effort is the creation of a global digital sports event, where everyone is invited to participate to help reach the one-million-hour goal, making all minute’s matter, regardless of sport, discipline, ability level or current stage of lockdown.
ONE MILLION HOURS. EVERY ACTIVE MINUTE COUNTS.
And it is a part of adidas ongoing efforts to help ensure relief is distributed to where it’s needed most, having produced hundreds of thousands of face shields for U.S. healthcare workers in collaboration with Carbon, and in total making a direct €3 million donation to the World Health Organisation. adidas is further donating €2 for every item over €20 purchased online to the COVID-19 Solidarity Response Fund for the World Health Organisation.