The Friends of Breastfeeding Association of the Health Promotion Department at the Supreme Council for Family Affairs in Sharjah concluded the activities of World Breastfeeding Week which took place from 1 to 14 August, including virtual lectures delivered by local and international health specialists and consultants, as well as awareness initiatives about the benefits of breastfeeding for the mother and the child.

The Association said that it has also published 16 posts and 14 videos on its social media pages about the importance of breastfeeding, in addition to providing health consultations and discounts on the sale and rental of breastfeeding devices amounted to 25 services and organizing an online awareness competition attended by 88 people.

Eng. Khawla Al Noman, Head of Breastfeeding Friends Association, said that the Association is keen to mark this annual occasion and to invest it as an awareness platform carries lots of campaigns and programs aimed at raising health awareness about the benefits of breastfeeding and its role in maintaining the health of mothers and children and protecting them from diseases.

Al Noman pointed out that the Breastfeeding Association was keen to hold its activities under this year’s global theme “Support breastfeeding for a healthier planet: one for all, all for one”, explaining that the Association published a video on the adverse effects of replacing breastfeeding with formula milk and the burdens caused by the production of this milk on the environment, underlining that breastfeeding is one of the best practices to avoid infant mortalities and improve their health.

“This year’s activities were inclusive and diverse, especially at the awareness level, thanks to our collaboration with experienced nutritionists and psychiatrists, as well as female health guides and breastfeeding consultants from our volunteers,” 

“I would like to thank appreciate the efforts of everyone who took part in organizing these activities, especially lectures, in order to provide reliable information and tips that would help mothers continue to breastfeed their children,” Al Noman concluded.

Source: MISBAR Communications