After the successful hosting of the first exhibition since the coronavirus outbreak, Expo Centre Sharjah is gearing up to host another key consumer event early next month.



The Consumer Electronics Fashion - Big Sale 2020 will be the second major event that will be held at Expo Centre Sharjah after normal life and business activities started returning to normal in the UAE.

Offering some of the biggest discounts in town, CEF - The Big Sale 2020 will showcase the best deals on fashion, accessories, home appliances, smartphones and electronics from October 1 to 4, 2020.

“Expo Centre Sharjah resumed its operations after putting in place a host of measures to ensure that all our staff members, exhibitors and visitors are protected against the coronavirus infection. The Expo Electronics Exhibition held from September 17 to 19, 2020, was our first event since the outbreak of the pandemic,” said H.E. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

“We went by the book and followed everything from crowd control to social distancing and introducing provision for hand sanitising at entrance and exits to installing thermal cameras. And we are extremely thrilled to inform you that the event was a big success, attracting more than 15,000 buyers during its three days. Now, we are ready for our second event and hope to replicate the success,” he added.



Demand for consumer goods is already showing signs of recovery, and at CEF - The Big Sale 2020, exhibitors will look to woo visitors to take advantage of pent-up demand and the upcoming festive season.

“The Big Sale 2020 will be the perfect opportunity to grab latest brands at a competitive price. Recent reports by several agencies have revealed that consumer spending has seen a significant jump in August and September when compared to March. With life and business returning to normalcy, residents should not miss out on the biggest sale of consumer electronics and fashion products taking place in the country now,” said Mr. Jacob Varghese, the strategic partner of event.

Apart from the big discounts, another key attraction of the event will be the long line-up of leading retailers who will be looking at offloading their inventory of premium brand products at mouth-watering prices.

With brands like Aeropostale, Birkenstock, Brand Bazaar, Call it Spring, Nine West, Crocs, Bellismo, Juicy Couture, Naturlizer, Nautica, Cache & Cache, Sisley, Kelme, Skechers, Givenchy, Calvin Klein, Sfera, Carolina Boix, Motiva, Elena Miro, Diana Gallest, Marypaz, Caractere, Dogi Trend Shoes, Angel Alarcon, LAB, Lancome, Dolce & Gabbana, Armani, Yves Saint Laurent, Zoize Nairo, Encuentro, Abu and Oltre vying for attention, buyers will be spoilt for choice.

The Consumer Electronics Fashion – The Big Sale 2020 will be open from 11am to 11pm at Expo Centre Sharjah for trade and general visitors. While parking is free, entry will be charged Dhs 5.

Source: Misbar Communications