Following the major success of its summer season shopping promotion, Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has revealed plans for Abu Dhabi Shopping Season - a brand-new, destination-wide winter retail campaign.

Serving as Retail Abu Dhabi’s signature winter campaign, Abu Dhabi Shopping Season will run 10th December to 14th February next year and encompass winter festive sales and rewarding promotions across thousands of stores, new collection launches, only in Abu Dhabi shopping experiences across fashion, beauty, lifestyle categories, and exclusive discounts in malls across the UAE capital, Al Ain and Al Dhafra.

After a summer focused on local and resident customers, as well as domestic tourism, Abu Dhabi Shopping Season will drive increased consumer spend during the traditional gifting season and into the new year, as the emirate readies to re-welcome international tourists, according to H.E. Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.

“Arriving on-the-back of a summer retail campaign that leveraged successful public-private partnerships to generate record sales and growth of 31% versus last year, our brand-new Abu Dhabi Shopping Season is poised to further boost the emirate’s diverse retail sector as we ready to re-welcome visitors from our largest international source markets this winter,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.

The emirate’s Go Safe Certification will continue to govern global safety and cleanliness standards across malls, hotels, attractions, restaurants, theme parks and public venues. Comprehensive health and safety measures include regular COVID-19 testing for the emirate’s retail sector staff, as well as thermal scanning at entry points for shoppers; the implementing of social distance shopping throughout malls, stores, cafes and restaurants; and regular cleaning and disinfection of all participating outlets.

Source: Action



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