INTRO Week 4:

‘Tis the season to shop! In celebration of the latest edition of Dubai Shopping Festival, residents and visitors of the city can treat themselves to some amazing surprise retail deals to kickstart the new year.

Every single day until 27 January, a new deal will be unlocked at a new retail destination valid for only 24 hours or until stocks last. The deals will only be revealed the day before it goes live so shoppers must follow the @DSFSocial posts on the DSF website and social channels to be in the know and make the most out of the exclusive offers.

That’s not all, avid Snapchatters in the city will be able to experience a new, uniquely themed Snap Lens every week which will ensure their social content stays on point. To discover the Lens all they have to do is scan the Snapcode which will be displayed on all DSF shopping bags and get Snap-ing!


Wednesday 20 January (deal under embargo for 10am on Tuesday 19 January) 

Global footwear brand, Naturalizer, dubbed “shoes with the beautiful fit”, has priced their entire collection of footwear for women at AED99 in their stores located in Dubai Festival City Mall and Arabian Center. Every pair gives the feeling of walking on a cloud and who doesn’t like being stylish without compromising on comfort! 

Source: House of Comms

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