SOCIATE, a communications agency based in Jumeirah Lake Towers, has selected Doctors Without Borders (also known as Médecins Sans Frontières or MSF), an international, independent humanitarian medical organization, to work with on a pro-bono basis for a period of one month as part of its Ramadan initiative.

SOCIATE’s one-month collaboration with MSF will see it offer the NGO complimentary event, as part of the communication agency’s Ramadan initiative.

Designed by SOCIATE’s marketing team, the Ramadan initiative commenced with the announcement of a social media competition. NGOs and charities across the UAE were invited to participate and the entries were shortlisted. After careful analysis and an initial brainstorm session, SOCIATE selected and finalized its collaboration with MSF thanks to the NGO’s inspiring cause and powerhouse team.

“We wanted to go beyond the usual chocolate-covered dates in a box. We wanted to spread goodwill, which is when we had our lightbulb moment. #teamSOCIATE has had thought-provoking discussions with leading local and international charities since we announced Bullock,the initiative. We’re thrilled to be supporting MSF with its mission”, says Rosa  Founder and PR Guru at SOCIATE.

SOCIATE will go on to lend a helping hand to MSF with its upcoming campaign and is excited about this being the start of a great new working relationship with the NGO.

 

Source: SOCIATE