The Tim Hortons brand’s second annual Smile Cookie Campaign, in partnership with Al Jalila Foundation came to a successful finish on October 31st.

Spreading brighter smiles across the UAE, Tim Hortons, with the support of the people of UAE, were able to raise a total of 371,467 AED, over the duration of the campaign – exceeding last year’s figures. During the month-long initiative, Guests of all Tim Hortons outlets were able to purchase a delicious chocolate chip Smile Cookie for AED 7.00, with all proceeds pledged to providing critical medical care to the children in need.

The proceeds raised from the Smile Cookie campaign will help Al Jalil Foundation’s paediatric program, Farah. Farah, meaning ‘happiness’ in Arabic, provides life-saving treatment, funds cutting edge research and offers hope to countless children and their families. All funds raised through ‘Farah’ support medical treatment and the research of children’s illnesses, so that the investments of today will be the cures of tomorrow.

 

Source: TOH PR