Category: NGO News

The Emirates Red Crescent has signed an agreement with Emirates Auction to launch a series of charity auctions, in line with their joint efforts to reinforce excellence in humanitarian and development work. The agreement was signed by H.E. Dr. Mohammed Ateeq Al Falahi, General Secretary of Emirates Red Crescent; and H.E. Abdullah Matar Al Mannaei, Managing Director of Emirates Auction. Both parties emphasised on their commitment to consolidate strategic partnership and develop ambitious projects that support the objectives of UAE Vision 2021, which is geared towards establishing the UAE as an exceptional model for developmental and humanitarian initiatives.


Under the terms of the agreement, Emirates Auction will provide cash and in-kind donations, in line with its commitment to support the humanitarian projects being implemented within the Emirates Red Crescent initiatives, at both local and international levels. The company will also host the organization’s online auctions, as well as support the joint projects that aim to enhance public awareness on the significance of charitable and humanitarian work and spreading volunteerism culture among society.

The agreement designates Emirates Auction as the party responsible for all marketing activities of the Emirates Red Crescent projects, via its website ( and within its halls that periodically host auctions. The company will also provide the Emirates Red Crescent with advertising and auction services.

H.E. Dr. Mohammed Ateeq Al Falahi, said: “The agreement with Emirates Auction is of great significance as it lays a solid foundation to reach a new level of leadership in charitable work, benefiting from the high-level experience and sophisticated capabilities of Emirates Auction, especially in the field of online auctions. We have chosen to collaborate with Emirates Auctions in line with our active efforts to work with a national socially-responsible company that feature leading initiatives, and which can support our efforts to achieve our vision on “leadership and excellence in humanitarian work”. We are sure that our new partnership will be an added value to our network of solid humanitarian partnerships with the business sector and civil society organizations, to protect the life of humans and help the weak and the needy all over the world, in line with the wise vision of the UAE leadership.”

H.E. Abdullah Matar Al Mannaei said: “We are pleased to establish a strong partnership with the Emirates Red Crescent, which will strengthen efforts to develop charity and voluntary work, based on the concept of online auctions which is one of the pillars to support the leadership on philanthropy and social solidarity, the values of which were laid down by the founding father, the late Sheikh Zayed bin Sultan Al Nahyan.”

“It is an honour to collaborate with a leading national organization, such as the Emirates Red Crescent which has played a crucial role in further positioning the UAE as a global humanitarian leader. We are eager to put our capabilities and advanced auction systems at the services of charity auctions that support the national and global projects of the organization. This is in line with our commitment to our national, humanitarian and social responsibilities and in accordance with our objectives to make positive contributions to voluntary and charity initiatives that benefit the UAE society”; concluded H.E. Al Mannaei.

Emirates Auction, which was established in 2004 in Abu Dhabi, specializes in running car and real estate auctions for the industrial and government sectors, through public or online auctions via its websites which operate in accordance with the highest standards of professionalism, transparency and authenticity. The company has greatly contributed to the development of auction concepts in the Arab World, providing creative methods that facilitate online auctions while ensuring a high level of security and ease of use. The company has made prominent achievements in the field of public and online auctions, especially for car license plates and real estate auctions.  


Source: Orient Planet PR & Marketing Communications