Colors: Green Color

Breast cancer incidence and mortality rates are increasing in the Arab world and the involved women are often diagnosed at advanced stages of breast cancer.1 In the Middle East the incidence of breast cancer has substantially increased and medical researchers now expect it to double by 2030.2 Early detection is essential in reducing the need for radical mastectomy, reducing the risk of mortality and in enabling the most effective treatments to be used.

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, tested more than 800 women at City Centre Muscat, City Centre Qurum and My City Centre Sur as part of its 10th regional health awareness campaign, Feel the Beat which aims to raise awareness on cardiovascular disease for prevention and early detection.

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