Super-cool Scandinavian women’s fashion brand, Monki, has officially opened its doors at Yas Mall, the very first of its stores to open in the UAE. Fashionistas visiting the capital can now pick up the latest of the brand’s Scandi-cool and Asian-street style collections, which boast celebrity fans such as Crissy Teigan.

Located on the ground floor of Yas Mall, the new Monki store, which is designed with the characteristic Monki World flair, adds yet another fashion offering to Yas Mall’s existing international brands. Fans of the Monki label are encouraged to have confidence and express themselves through their clothes, a message which is reflected in the design of Monki’s stores.

Jennie Dahlin Hansson, Managing Director for Monki, said, ‘‘We are now open and welcoming customers to the new store. Our community is growing in the region, and it is great to see Monki fans and fashion lovers explore the Monki style and make it their own.”

“In addition to Monki’s brand promise of empowering young women everywhere to express and feel great about themselves, we also focus on sustainability and being ethically conscious.  We are very excited to finally have Monki in the UAE and invite all women to come visit our store and express themselves with Monki style in person.”

Source: Q Communications